ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The LEGO Group and Epic Games are teaming up to build “an immersive, creatively inspiring and engaging digital experience” for kids of all ages to enjoy together. The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities …
Read More »Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025
Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …
Read More »Fortnite publisher Epic Games acquires kidtech pioneers SuperAwesome in move ‘to make the internet safer for kids’
Epic Games, the publisher behind the video gaming sensation Fortnite, has acquired the pioneers of the ‘kidtech’ market, SuperAwesome in a move that will see the two build a wide range of kid-safe services. SuperAwesome is recognised around the world as a leading developer of tools to create safer digital …
Read More »Panini and Epic Games launch new Fortnite Trading Cards collection
The collectable stickers and trading card specialist, Panini, has detailed the launch of its new line of official Fortnite trading cards, scheduled to land at retail this week. The new range has been developed in partnership with Epic Games, owners of the Fortnite franchise. The video game drops players on …
Read More »Epic Games, IMG and Panini partner for Fortnite Trading Cards global launch
Over the next few weeks, fans will be able to collect and swap cards based on characters, loading screens and weapons from the hit Battle Royale game.
Read More »PMI to launch Fortnite stationary collectables in new Epic Games deal
The new Fortnite-branded collection will feature a category leading range of figural stationary items and additional complimentary products.
Read More »Fortnite toys from Jazwares land in Smyths Toys Superstores and ASDA
The range of toys inspired by the hit Epic Games videogame have finally landed in time for Christmas.
Read More »Hasbro and Epic Games detail Fortnite Monopoly
Epic has confirmed that Fortnite Monopoly will be arriving in stores on October 1st this year.
Read More »Rubie’s to launch Fortnite costumes and dress range range
The deal - brokered by the licensing agent IMG - will see Rubie’s add a new line up of Fortnite branded costumes, masks and accessories to its IP portfolio.
Read More »Moose Toys to launch Fortnite Battle Royale mini collectables and building sets
In partnership with Epic Games and through a deal brokered by the IP’s licensing agency, IMG, Moose will be the global partner for collection of three-inch figures, starting with a new line launching this autumn.
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