Tag Archives: Environment

Crayola and OceanX | “We’re encouraging partnerships to have a profound impact on supporting our planet”

The global non-profit ocean exploration organisation, OceanX has expressed its hope that its new partnership with the children’s arts and crafts brand, Crayola, will inspire more collaboration between brands and conservation groups. The pair joined forces earlier this month to launch a new range of crafts kits to the US …

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Spielwarenmesse sponsors the European sustainable toys conference bio!Toy 2021

Spielwarenmesse is showing its support of the sustainability movement sweeping the toy industry and beyond, having signed as a major sponsor of the second annual bio!Toy Conference taking place in Germany this September. Held in Nuremberg, bio!Toy is a European event centered on the use of sustainable plastics within toy …

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Playmonster encourages kids to care for nature with My Fairy Garden summer campaign

Playmonster has launched a major marketing campaign for My Fairy Garden in recognition of the shift in mindset of modern parents now turning to wholesome toys and inspiring modes of play. Under the hashtag #Fairiesfornature, Playmonster is recruiting a team of mini brand ambassadors – or fairies – who will …

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Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

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Eco-friendly building kit Toyi takes home the iF Design Award 2021 for Best Product

The Istanbul-based creators of the eco-friendly creative building kit, Toyi, are celebrating a major win, having been awarded the iF Design Award 2021 in the Product category. Toyi caught the attention of judges this year for its ability to invite children to explore their surroundings in new and creative ways, …

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Playmonster UK launches Design A Bug competition to UK primary schools with My Living World and KiddyCharts

Playmonster UK is inviting pupils from the UK’s 20,000 primary schools to create their own weird and wonderful insects and bugs as part of its Design A Bug competition launched this week, and stand the chance to win a visit from the naturalist and TV presenter, Nick Baker. Developed in …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids Insights data shows that over half of …

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Spin Master details PAW Patrol toys TerraCycle scheme for US and Australia in latest CSR report

Spin Master has detailed its plans to partner with the toy recycling scheme TerraCycle this year, launching the partnership to two key markets for the company in the US and Australia. The partnership, scheduled to come into effect over the course of 2021, was revealed amid the toy maker’s second …

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Homegrown | One man’s JUNKO and a transatlantic sales story

The next in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, this week, ToyNews catches up with the toy inventor, Peter Rope to learn about the international expansion of his flagship JUNKO brand – a popular attraction …

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Environment | “Toy recycling is key to educating children”: Wastebuster’s call to the industry

An underwater photographer turned campaigner, conservationist, and educator on the environmental impact of climate change and pollution on the world’s oceans, Katy Newnham is about to embark on her latest venture to help change the course of history. Last week, Wastebuster launched its Recycle to Read and Toy Take Back …

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