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On the EDGE Conservation, a charitable foundation dedicated to the promotion of biodiversity and conservation, has outlined its ‘ambitious plans’ to build its IP portfolio, that include bringing the stars of its new digital YouTube series to the toy and plush aisles. The plans form part of a wider initiative …
Read More »Ikea brings sustainability topic to kids with endangered animals plush collection
The plush collection comes with a line of story books, each of which aim to ‘support parents in answering questions about sustainability, while giving older children the chance to learn more on their own.’
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