Tag Archives: empowerment

“The empowerment movement and consumer expectation around it will only increase”, says Mattel

Mattel has underlined its commitment to being ‘a more purpose driven’ toy company and brand through the continued roll-out of toys and dolls that reinforce positive messages of empowerment among children. The global toy maker has solidified its position amid insight that indicates empowerment has become a growing trend among …

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“Retailers are the biggest drivers for social and industry change,” says Lottie Dolls’ Ian Harkin

Retailers are the biggest driver for social change across the toy industry, but they have to first realise their own power to do so, is the message being issued to the UK and European toy shops by the inclusive and representative doll brand, Lottie. Talking to ToyNews about the step …

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