Tag Archives: Elf On The Shelf

The Toy Association and the Juvenile Products Manufacturers Association have been joined by Elf on the Shelf, Crazy Aaron’s Thinking Putty and a growing number of toy manufacturers in joining the Buy Safe America Coalition, a group of retailer, consumer groups, and manufacturers taking a stance against the sale of …

Creatively Classic Activities and Books, the company behind the best selling The Elf on the Shelf: A Christmas Tradition, the hit animation An Elf’s Story, and a programme of consumer products, is looking to increase its global footprint with new entertainment content and immersive experiences. In order to do so, CCA …

When the Elf on the Shelf rears its head for the festive activities, it really does begin to look a bit like Christmas, and for 2020 the popular children’s brand is making its move on the board game, puzzles, and card game category. In a new deal with Rachel Lowe …

This year is poised to be ‘the biggest year in the UK market to date’ for the popular children’s brand Elf on the Shelf, according to licensing agents Rocket Licensing, with renewed partnerships and product launches planned across major categories. The Elf on the Shelf introduces families to the North …

Rocket will look to harness the licensing potential of the brand with a focus on gifting, Christmas decorations, apparel, social stationery, homewares, food and confectionery, partyware and more.