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Tag Archives: Elf On The Shelf

Toymakers, retailers and The Toy Association join the Buy Safe America Coalition in stance against counterfeits

The Toy Association and the Juvenile Products Manufacturers Association have been joined by Elf on the Shelf, Crazy Aaron’s Thinking Putty and a growing number of toy manufacturers in joining the Buy Safe America Coalition, a group of retailer, consumer groups, and manufacturers taking a stance against the sale of …

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The Elf on the Shelf team welcomes new appointments as it eyes global expansion

Creatively Classic Activities and Books, the company behind the best selling The Elf on the Shelf: A Christmas Tradition, the hit animation An Elf’s Story, and a programme of consumer products, is looking to increase its global footprint with new entertainment content and immersive experiences. In order to do so, CCA …

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Elf on the Shelf: 2019 will be ‘the biggest year in UK market’ for the brand

This year is poised to be ‘the biggest year in the UK market to date’ for the popular children’s brand Elf on the Shelf, according to licensing agents Rocket Licensing, with renewed partnerships and product launches planned across major categories. The Elf on the Shelf introduces families to the North …

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