Tag Archives: Elf On The Shelf

This year is poised to be ‘the biggest year in the UK market to date’ for the popular children’s brand Elf on the Shelf, according to licensing agents Rocket Licensing, with renewed partnerships and product launches planned across major categories. The Elf on the Shelf introduces families to the North …

Rocket will look to harness the licensing potential of the brand with a focus on gifting, Christmas decorations, apparel, social stationery, homewares, food and confectionery, partyware and more.