ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Amid news of shortages of toys this festive period, Santa has confirmed that his official Scout Elves will still arrive in family homes to bring Christmas magic to all Just as the petrol crisis is dying down in the UK and we’ve all begun to breathe a sigh of relief, …
Read More »Toymakers, retailers and The Toy Association join the Buy Safe America Coalition in stance against counterfeits
The Toy Association and the Juvenile Products Manufacturers Association have been joined by Elf on the Shelf, Crazy Aaron’s Thinking Putty and a growing number of toy manufacturers in joining the Buy Safe America Coalition, a group of retailer, consumer groups, and manufacturers taking a stance against the sale of …
Read More »The Elf on the Shelf team welcomes new appointments as it eyes global expansion
Creatively Classic Activities and Books, the company behind the best selling The Elf on the Shelf: A Christmas Tradition, the hit animation An Elf’s Story, and a programme of consumer products, is looking to increase its global footprint with new entertainment content and immersive experiences. In order to do so, CCA …
Read More »Rachel Lowe picks up Elf on the Shelf for board games, card games, and puzzles
When the Elf on the Shelf rears its head for the festive activities, it really does begin to look a bit like Christmas, and for 2020 the popular children’s brand is making its move on the board game, puzzles, and card game category. In a new deal with Rachel Lowe …
Read More »Elf on the Shelf: 2019 will be ‘the biggest year in UK market’ for the brand
This year is poised to be ‘the biggest year in the UK market to date’ for the popular children’s brand Elf on the Shelf, according to licensing agents Rocket Licensing, with renewed partnerships and product launches planned across major categories. The Elf on the Shelf introduces families to the North …
Read More »Rocket Licensing named UK and Ireland’s agent for Elf on the Shelf
Rocket will look to harness the licensing potential of the brand with a focus on gifting, Christmas decorations, apparel, social stationery, homewares, food and confectionery, partyware and more.
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