ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Egmont has called for daily storytime to be made a statutory part of the school curriculum for key stages one and two, following a study that has revealed that children’s comprehension of reading suffers without it. The petition has been put forward by Munira Wilson, MP for Twickenham in an …
Read More »Mattel lines up toy and publishing partners for Thomas & Friends 75th anniversary
Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …
Read More »Egmont and LEGO partner on new kids’ magazine with a focus on STEAM learning
The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics. The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational …
Read More »Egmont and Nickelodeon bring Nella to kids’ magazines with Showcase special
Egmont Publishing has themed its latest issue of Showcase magazine all around the popular Nick Jr. television series, Nella the Knight, as it looks to deliver a message of empowering girls this summer. This exclusive issue of Showcase magazine will introduce readers to Nella’s kingdom through stories, snap cards, Princess-themed …
Read More »Egmont and WowWee launch first issue of Fingerlings magazine
Egmont Publishing has partnered with WowWee to launch the first issue of the official Fingerlings magazine, a new title that hit shelves this week and is based on the hit toy line itself. Fingerlings toys – a line of interactive pets that cling to your finger and respond to touch …
Read More »Egmont will publish and launch the official Fingerlings magazine this year
Partnering with WowWee Inc in a new publishing partnership, Egmont is tapping into the huge collectibles trend to bring the world of Fingerlings to the UK magazine market.
Read More »Zimpli Kids joins war on ‘toy tat’ covermounts as product line-up goes 100 per cent degradable
According to the firm that now boasts a 100 per cent degradable product portfolio, the use of cheap plastic toys on the cover of children’s magazines are not only bad for the environment, but have very little play value.
Read More »Egmont takes double win at Disney UK Licensing Awards
Star Wars Where’s the Wookie Search and Find Activity Book and Star Wars Where’s the Wookie 2 Search and Find Activity Book both took home the award at the event held earlier this week
Read More »UK kids’ magazines ‘plastic toy tat’ purge is “top of the agenda”, says Egmont
The firm has responded to calls from groups like Authors4Oceans for all UK kids' magazine publishers to end the 'toy tat' giveaways generating 3,000 tonnes of landfill a year.
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