Tag Archives: Egmont

Egmont Publishing has partnered with WowWee to launch the first issue of the official Fingerlings magazine, a new title that hit shelves this week and is based on the hit toy line itself. Fingerlings toys – a line of interactive pets that cling to your finger and respond to touch …

Partnering with WowWee Inc in a new publishing partnership, Egmont is tapping into the huge collectibles trend to bring the world of Fingerlings to the UK magazine market.

According to the firm that now boasts a 100 per cent degradable product portfolio, the use of cheap plastic toys on the cover of children’s magazines are not only bad for the environment, but have very little play value.

Star Wars Where’s the Wookie Search and Find Activity Book and Star Wars Where’s the Wookie 2 Search and Find Activity Book both took home the award at the event held earlier this week

The firm has responded to calls from groups like Authors4Oceans for all UK kids' magazine publishers to end the 'toy tat' giveaways generating 3,000 tonnes of landfill a year.