Tag Archives: Educational Toys

Masters of the basics | How K’NEX and Basic Fun are ‘breaking the STEM toy space wide open’

When K’NEX first launched on to the scene way back in 1992, the idea that it would one day become a core product within the children’s STEM education space hadn’t yet began to sprout. The K’NEX of the ’90s was very much more focused on imaginative play and building without …

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Cogs’ worth | Meet the scientists on a mission ‘for a better STEM toy market’

A team of STEM toy specialists is calling for a major rethink from toy companies and their approach to developing products for the educational toy market, citing that ‘too many today begin by offering their own solutions first.’ Upper Story is the US team behind an endeavour to encourage new …

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The handmade tale | Fiesta Crafts on why the demand for arts & crafts is here for the long run

Fiesta Crafts has become a name synonymous with the make and do sector, thanks to a portfolio of arts and crafts ranges spanning it all, from 3D construction craft kits and masks to family games; all of which took its turn in the spotlight this past year. ToyNews catches up …

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Edx Education launches UK retail website to meet demand for products from families and parents

The educational toy brand, Edx Education, has launched a UK retail website, offering British parents and educators exclusive offers and discounts on products, as well as expert advice to support families with home learning and play activities. The launch of www.shopedx.co.uk follows a successful year for UK retailers in the …

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VTech hits record full year results as sales in Europe grow by 22.6 per cent

Group revenue for VTech Holdings Limited has hit a record $2,372.3 million, an increase of 9.5 per cent year on year, the firm has revealed in its latest results for the financial year ended March 31st, 2021. The company has reported record revenue and profit, with growth across all three …

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Stimulated brain sales | From the fidget market to sustainable collectables, Brainstorm Toys talks 2021

At the on-set of the pandemic, demand for STEM toys went into overdrive across the UK. For Brainstorm Toys Ltd, it was elementary; provide the market with a portfolio it had been curating throughout its long-standing history with the toy trade. We talk to marketing manager Debra Tiffany about playing …

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Opinion | History in the making… and playing: How the pandemic has shaped toy trends of the future

From hand-washing and mask-wearing within role-play and the renewed focus on child wellbeing through play, to the spike in the kidult market and the evolution of the STEAM and arts and crafts market, there’s not a category within the toy space that hasn’t been touched or influenced by the coronavirus …

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Learning Resources partners with Numberblocks for new MathLink Cube Numberblocks Activity Set

Learning Resources has lifted the lid on a new MathLink Cubes play-set inspired by and based on the hit children’s series, Numberblocks. The TV series is based on a group of friendly characters that help children see how numbers really work. Called MathLink Cubes Numberblocks 1-10 Activity Set aims to …

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Edx Education partners with UK kids’ cooking author Annabel Karmel for national children’s campaign

The educational toy brand, Edx Education has launched a campaign partnership with the UK’s popular children’s cooking author, Annabel Karmel with a focus on delivering family bonding activities to help kids recover from a year of disruption caused by the pandemic. The campaign will kick off with a series of …

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Sweden’s Micki acquires Rubens Barn to boost educational and sustainable doll offering across Europe

The Swedish toy outfit Micki Leksaker, has acquired the organic doll brand Rubens Barn in a move to strengthen its Europe-wide offering of educational and sustainably-focused children’s products. Micki has outlined its intentions to grow its dolls category portfolio as it prepares to complete the acquisition of the Sweden-born doll …

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