ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Kidrobot and Dungeons & Dragons have launched a brand-new range of exclusive plush toys and collectables, available now for pre-order on Kidrobot.com. Kidrobot is partnering with Wizards of the Coast, the leading company in fantasy role-playing adventures, with an officially licensed assortment of Dungeons & Dragons PHUNNY plush toys as …
Read More »Rubber Road to launch Hasbro merch line based on Transformers, Dungeons & Dragons and more
Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …
Read More »Hasbro’s two-day fan event Hasbro Pulse Con to make its return this October
Hasbro is promising fans across the US, Canada, and the UK the chance to celebrate its popular brands through brand panels, exclusive content, and over 50 new products reveals when its consumer facing online event, Hasbro Pulse Con makes its return this October. Celebrity appearances, exclusive Pulse Premium Member opportunities, …
Read More »Fanattik partners with Hasbro to launch Magic: The Gathering and Dungeons & Dragons gifts and collectables
The pop culture gifting specialist, Fanattik, has signed a new partnership with Hasbro for its popular Magic: The Gathering and Dungeons & Dragons franchises. The team will work with the brands to develop pop culture focused gifts and collectables including money boxes, clocks, gifts, and more. Both Magic: The Gathering …
Read More »New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements
It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …
Read More »Entertainment One is ‘figuring out which Hasbro brands to bring to screen’
Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, …
Read More »Dungeons & Dragons is “ripe for global eSports competition,” says Hasbro CEO
The fantasy role-playing game is seeing its best year ever.
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