Tag Archives: Dress Up

Rubies strengthens partnership with Mattel with all-new Barbie costumes

Barbie, the top global toy property of the year*, is partnering with Rubies on a brand-new Barbie dress-up collection for 2022. As the original girl empowerment brand since 1959, Barbie’s mission has always been to show girls they can be anything. By providing purposeful play with over 200 careers, highlighting …

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Rubies bolsters distribution with new northern Europe warehouse

With the acquirement of a new 35,000² metre warehouse near Venlo in the Netherlands, Rubies are taking their EMEA distribution to unprecedented levels. The latest DC and fulfilment centre increases Rubies’ strength in distribution and reach, while ensuring the company is unmatched in stock holding. The new warehouse is the …

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Rubies celebrates upcoming Obi-Wan Kenobi series with brand-new costumes

Rubies is inviting Star Wars fans to take a trip into hyperspace with Obi-Wan Kenobi costumes that bring the upcoming Star Wars Disney+ series to life. Rubies newly designed costumes for the new series include Obi-Wan Kenobi for children in classic and deluxe, as well as a classic edition with a …

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Rubies’ Star Wars charity fundraiser is a Force for good

Rubies has announced that it successfully piloted a fundraising dress-up day for team members on May 4th, to celebrate Star Wars Day. The event saw employees of Rubies across EMEA partake in dressing up as their favourite Star Wars characters, from Jedis to Sith Lords and Jawas to Wookies. The …

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Rubies celebrates Spider-Man: No Way Home swinging into home entertainment

Rubies’ officially licensed Spider-Man: No Way Home costumes have proved as popular as the runaway success of the film. The costumes have reportedly flown out of their warehouses, being snapped up by Spidey fans across the country following an incredibly successful launch. Rubies are now gearing up for the next …

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Rubies strengthens EMEA team

Rubies Masquerade is bolstering its expertise within the toy and dress-up industry with an internal promotion and two new hires. Following the change of role for Georges Ghougassian to Director of Licensing & Brands, Rubies has appointed Caroline Masson to lead the company’s EMEA Brand & Marketing initiative. Caroline has spent …

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Disguise takes to the road for European tour

Following the cancellation of the Nuremberg Toy Fair, global costume company Disguise, a division of leading toy manufacturer JAKKS Pacific, has been showcasing its costume range at special events in Spain and Poland. More shows are planned for France, Italy and the Nordics. Disguise is exhibiting a wide-ranging portfolio of licenses …

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JAKKS Pacific announces new Sonic the Hedgehog 2 toys and costumes

JAKKS Pacific and Disguise have announced a new line of toys and costumes launching in spring 2022 in celebration of Paramount Pictures’ feature film, Sonic the Hedgehog 2. The new line of merchandise from JAKKS is set to include action figures, playsets, vehicles, plush toys and other collectibles just in time for …

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Rubies continues official partnership with World Book Day for charity’s 25th anniversary

As an official Partner for World Book Day, Rubies will once again support the charity as it celebrates a very important year in its history – its 25th anniversary. World Book Day has grown from humble beginnings into a cultural phenomenon. On the first Thursday in March, every child in …

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The power of dress-up: Rubies costumes raise over £20K for The Children’s Society

Just months after donating over 100,000 units of stock to raise money for The Children’s Society, Rubies can announce that they have raised over £20,000 for the charity. Rubies’ donation will help The Children’s Society provide vital support to young people when they need it most. The charity runs local …

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