Tag Archives: Dress Up

Funko and Smiffys among roster of partners for 40th anniversary of Danger Mouse

Funko and Smiffys have joined a line up of premium licensing partners to celebrate the 40th anniversary of Boat Rocker Studios’ iconic animated series, Danger Mouse, with a raft of new launches across the collectables, dress up, and gifting sectors. Licensing partners signed up to mark the milestone anniversary span …

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Rubies invites kid’s gothic book character Amelia Fang into dress-up collection

Rubies is expanding its children’s book character range of dress up costumes with the addition of the popular quirky gothic-inspired publishing IP, Amelia Fang. Created by author and illustrator Laura Ellen, the Amelia Fang book series is published by Farshore/HarperCollins UK and has sold over 380,000 copies in the UK, …

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Costume specialist Rubies readies its Hello Summer campaign to celebrate getting together

The licensed costumes specialist, Rubies is preparing to launch a new Hello Summer campaign this July, a marketing initiative devised to celebrate the summer months through new online content and competitions for kids and dress-up fans of all ages. The company is encouraging customers to make up for lost time …

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Disguise Inc partners with Funko to launch Disguise Pop masks range

The dress up and costume specialist, Disguise Inc has detailed a global agreement with Funko to design, market, manufacture and distribute Pop! masks across North America, Europe, the Middle East, Oceania, South America, and Asia. Initial designs for 2021 will feature iconic characters from major licensing partners like Warner Bros …

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Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021

An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …

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Hit pre-school series Oddbods lands dress-up deal with Rubies Masquerade UK

The popular animated pre-school series Oddbods is getting into the dress up game thanks to a new partnership the leading dress-up manufacturer, Rubies Masquerade UK. Under the deal with the award-winning content creation and licensing studio, One Animation, Rubies has secured the dress-up rights for the Oddbods characters across the …

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Rubies secures partnership with World Book Day to promote the benefits of reading

Rubies has secured an official partnership with the World Book Day charity and its annual event developed to change lives through a love of books and shared reading. The new collaboration is founded on Rubies’ own global experience of delivering best-in-class costumes and accessories as a trusted manufacturer of licensed …

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Lisle Licensing eyes toy and dress up partners for new pre-school IP Milo

Lisle Licensing has signed a new deal with Planeta Junior to promote and represent the pre-school property, Milo across the UK and Ireland. The deal will see Lisle’s initial focus land on toys, publishing, apparel, and dress up ranges. A co-production between Planeta Junior and the indie family producer, Fourth …

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Disguise Inc lands Nintendo partnership for Kirby costumes amid ‘video game licensing explosion’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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“Future is bright for Rubie’s” as private investment group takes control of the costumes specialist

Rubie’s Costume Company has promised ‘quality and innovation’ to its licensing partners, as well as the ‘best tools to service customers’ for its retail network as the company looks to start its new chapter up the ownership of an investment group. Earlier this month, a US bankruptcy court judge approves …

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