Mattel has underlined its commitment to being ‘a more purpose driven’ toy company and brand through the continued roll-out of toys and dolls that reinforce positive messages of empowerment among children. The global toy maker has solidified its position amid insight that indicates empowerment has become a growing trend among …
Read More »Mattel introduces Barbie Judge as 2019 Career of the Year doll
Mattel has unveiled Barbie Judge as its 2019 Career of the Year doll, coinciding with a partnership with GoFundMe to raise the money for a project to help girls fight self-doubt when thinking about their career aspirations. The partnership is timed to land on the one year anniversary of the …
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