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Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …
Read More »Mattel launches its Dr Maya Angelou Barbie in latest from the Inspiring Women series
Mattel is honouring the writer, author, activist, and teacher, Dr Maya Angelou with the launch of a special Barbie created in her likeness, in order to celebrate the figure best known for using her voice and writing style to inspire generations of Americans. The new launch is part of Barbie’s …
Read More »“The empowerment movement and consumer expectation around it will only increase”, says Mattel
Mattel has underlined its commitment to being ‘a more purpose driven’ toy company and brand through the continued roll-out of toys and dolls that reinforce positive messages of empowerment among children. The global toy maker has solidified its position amid insight that indicates empowerment has become a growing trend among …
Read More »Mattel introduces Barbie Judge as 2019 Career of the Year doll
Mattel has unveiled Barbie Judge as its 2019 Career of the Year doll, coinciding with a partnership with GoFundMe to raise the money for a project to help girls fight self-doubt when thinking about their career aspirations. The partnership is timed to land on the one year anniversary of the …
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