Tag Archives: Dr Gummer’s Good Play Guide

The Good Play Guide invites the industry to 2022 showcase

Dr Gummer’s Good Play Guide is opening its virtual doors to the toy industry on Tuesday 2November, to discuss all things research, accreditation and marketing. The Good Play Guide, home to The Good Toy Guide and Good App Guide, will be hosting a free-to-attend, interactive drop-in event hosted by founder, play expert …

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The Toy Association and the Good Play Guide launch new STEAM Accreditation Program

The Toy Association and the Good Play Guide are combining forces to launch a new STEAM Accreditation Program for the toy industry to evaluate and certify STEAM products for children. The accreditation program is open to any toy company or brand that is in the business of manufacturing, design, and …

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Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to support the retail group with seasonal and developmental milestone articles and blog posts, branded POS for Good Play Guide recommended lines and a raft of in-store activations. The Good Play Guide will leverage its expertise …

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JUNKO sees sell-out success on Amazon and online as demand ‘goes through the roof’ for eco-STEM range

JUNKO, the eco-conscious arts and crafts range that can turn waste into toys, has experienced a week of sell-out sales across Amazon and a surge in online orders across its own website; a direct impact, the company states, of its prime time appearance on ITV’s How to Spend it Well …

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The Good Toy Guide launches its own e-commerce platform ahead of Christmas

The Good Toy Guide, founded by Dr Amanda Gummer and known for its trusted product reviews, has expanded its business to offer a one-stop-shop for users, in preparation for the busy festive season. The comprehensive resource now includes a streamlined checkout option for busy parents and shoppers, shipping toys directly …

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Product of the pandemic: How has Covid-19 influenced change over the pre-school sector?

There’s no doubt that the pandemic has changed the dynamic of toy selling this year. With families up and down the country now locked in for lockdown a second time around, and in that all important run-up to Christmas, the consumer’s taste in toys has certainly become a product of …

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Book of Beasties awarded Good Toy Guide stamp of approval for raising mental health awareness among children

Book of Beasties, a mental wellness card game created by an independent team of developers, has been awarded a much sought after accolade from Dr Gummer’s Play Guide and its Good Toy Guide expert testers. The game is now one among the first to focus on mental wellness to be …

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Play at Home Fest returns for second weekend as Drumond Park, Geomag, and Kids’ Kreations take the stage

Drumond Park, Geomag, and Kid Kreations’ fashion doll brand, DesignaFriend and the Argos top 12 toys for Christmas pick, Sisi Doll, will be among the headline acts at the returning Play at Home Fest this weekend. The second installment of the popular virtual family festival follows on from the vast …

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Fundamentally Children rebrands as Dr Gummer’s Good Play Guide

It’s already becoming a week for re-branding, as Fundamentally Children – the home of The Good Toy Guide – has revealed its new identity for 2020 and beyond as Dr Gummer’s Good Play Guide. The new, simplified messaging of the organisation has been created to highlight the focus of the …

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