Tag Archives: Dr Amanda Gummer

The Good Toy Guide celebrates 10 years with host of trade and consumer giveaways

The Good Toy Guide Ltd, founded by psychologist and play expert Dr Amanda Gummer, is celebrating its 10th anniversary this month with a host of consumer and trade promotional activities. The guide has provided an independent, expert accreditation service for children’s products since 2012, and has been a trusted resource for …

Read More »

Record levels of support for Women in Toys from the industry 

ToyNews dropped by the Women in Toys (WIT) stand at this year’s Toy Fair to talk to the organisation’s UK chapter chair, Dr Amanda Gummer – founder of The Good Play Guide – to discover how the WIT movement has been supporting women in the industry throughout the pandemic with mentoring, …

Read More »

Simba Smoby Toys UK partners with Dr Gummer’s Good Play Guide for Christmas campaign

The team at Simba Smoby Toys UK has collaborated with the Good Play Guide, in a pre-Christmas drive to promote the play value of its Smoby and AquaPlay lines. The campaign, which launched in November and continues into December, involves unbiased first-hand reviews and commentary from experts in the field …

Read More »

Good Play Guide readies for international expansion with 2021 restructure

The Good Play Guide is readying itself for international expansion across the US through a restructure of the business that includes new appointments across key business areas of the firm. Nicola Jenkins has joined the group as head of the Good App Guide, one of the most popular sections of …

Read More »

The Good Toy Guide launches its own e-commerce platform ahead of Christmas

The Good Toy Guide, founded by Dr Amanda Gummer and known for its trusted product reviews, has expanded its business to offer a one-stop-shop for users, in preparation for the busy festive season. The comprehensive resource now includes a streamlined checkout option for busy parents and shoppers, shipping toys directly …

Read More »

Baby Annabell teams with UK children and play experts for Ask the Experts campaign

The popular UK doll brand, Baby Annabell, has teamed up with some of the country’s leading children’s toy and play experts, including Dr Amanda Gummer and Heidi Skudder, to offer virtual advice and support for its online community in the brand’s new Ask the Experts campaign. In the run up …

Read More »

With no virtual alternative, Toy Fair 2021 really is cancelled – How does the industry feel?

There will be no virtual platform alternative to the 2021 London Toy Fair, the BTHA has confirmed, as it was announced this morning (Thursday, October 22nd) that next year’s London Olympia event has been called off, with plans to make its return in 2022. The toy and hobby industry body …

Read More »