ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Hexbug, Aquabot and Tagamoto will be advertised on Cartoon Network through second half of the year.
Read More »Spaces running out at Spielwarenmesse
20 extra companies have already applied for 2014 trade show; PattExpo urges firms not to hang back
Read More »Retailers rush to fill Tesco toy gap
Lidl, Waterstones, Sainsbury's, Asda, specialists and more step up after supermarket cuts back on space.
Read More »Monster Reaction to Monsters University toys
Spin Master receives "overwhelmingly positive feedback" from retailers ahead of TV campaign.
Read More »INTERVIEW: Daniel Steel and Ben Hogg, Esdevium Games
Since the '70s, board games specialist Esdevium has grown into a diverse supplier of toys, from trading cards to collectables and hobby games – and it’s growing further. Dominic Sacco speaks to MD Daniel Steel and marketing exec Ben Hogg about the firm’s exciting slate of products.
Read More »Trunki ramps up TV marketing activity
“You’ll be seeing lots more TV ads from us,” says founder Rob Law.
Read More »Interplay increases TV investment by 25%
Wild Science for Girls, MyStyle Craft and Rivetz ranges all backed by new ads.
Read More »Kids paintball toys revealed
Ammo is 100 per cent biodegradable, water-based, less painful, non-staining and easy to clean.
Read More »The return of Beyblade: new toys, game and TV show due this year
“Beyblade is the number one battling toy brand for kids, and this year we are confident the new line and series will solidify that position for 2014," says Nelvana.
Read More »Technology lets toy firms spot fakes
Microtrace has been producing ‘Taggants’ – unique materials added during the production process – for over 27 years.
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