ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
A petition signed by thousands of mothers has been answered by MGA Entertainment, who this week has confirmed the return of its billion dollar doll franchise, Lalaloopsy for a special anniversary release. Marking ten years since the brand’s initial launch, the doll range is being revived with the reintroduction of …
Read More »MGA Entertainment launches new nurture doll range Glitter Babyz
MGA Entertainment has lifted the lid on its latest in the dolls space with the launch of Glitter Babyz, a range of characters that encourages kids to nurture them in order to ‘keep their magic alive and sparkling.’ Landing in time for this season’s Christmas shopping, the launch introduces Dreamia …
Read More »Jada Toys launches its B-Kind eco-friendly doll range built around compassion and kindness
The global toy manufacturer, Jada Toys has raised the curtain on a new, eco-friendly doll line designed to promote positive messages of kindness, creativity, and compassion under the new brand B-Kind. The range of dolls introduces children to Brianna, Koral, Ivy, Nora, and Daisy (B.K.I.N.D.) all of which are eco-friendly, …
Read More »Baby Born Surprise launches next collectables phase with Mini Babies line-up
BABY Born Surprise is entering a new phase of its journey in the collectables space with the introduction of the 6cm Mini Babies collection, featuring an all new ‘multiple character surprise reveal’ for fans. An evolution of the successful BABY Born Surprise 11cm doll collection, the new Mini Babies range …
Read More »Rainbow High and Four of Diamonds release new single Turn Your Colour Up
MGA Entertainment’s Rainbow High is dancing its way onto screens across the globe, partnering with the girl brand Four of Diamonds to launch a new single titled Turn Your Colour Up, which lands complete with a trending dance routine. When the track dropped at the weekend, Four of Diamonds took …
Read More »IMC Toys hails launch of new content and e-commerce platform ‘a monumental moment’ for the firm
IMC Toys has billed the launch of a new platform that combines content with e-commerce by suggesting products based on videos being watched and driving viewers directly to retailers as a “monumental moment” for the international toy firm. Through its Kitoon OTT (Over-The-Top) platform, IMC Toys has become the first …
Read More »My Garden Baby to ‘cultivate appreciation of nature’ in children as Mattel unveils new nurturing doll line
Mattel is taking new steps into the nurturing doll category with the launch of My Garden Baby, a classic baby doll with the mission of encouraging kids to cultivate an appreciation for nature and the world around them. My Garden Baby is a diverse collection of dolls featuring new colourways …
Read More »Baby Annabell launches new Little Sweet Princess range with Little Sweet Pony
The UK’s nurturing doll brand, Baby Annabell, has expanded its offering for younger children with a new princess theme, bolstering its now extensive range of best-selling dolls and accessories. The Little Sweet Princess collection is a first for Baby Annabell and is developed to encourage imaginative play in children. The …
Read More »MGA Entertainment signs mobile game licensing deals for LOL Surprise and Rainbow High
The international toy maker, MGA Entertainment has signed a series of brand licensing deals with the mobile game developer Riva Technology and Entertainment to develop and publish a sweep of new titles based on the firm’s hit properties LOL Surprise and Rainbow High. The move will see MGA Entertainment begin …
Read More »Europol’s crackdown on counterfeits seizes over €16 million worth of fake toys
Close to five million counterfeit toys have been seized by police and customs authorities worldwide in a crackdown organised by Europol over the recent festive season. Operation LUDUS, conducted with the support of OLAF and the EUIPO carried out nearly 5,000 inspections across 24 countries between October 19th 2020 and …
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