ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Demand for toy brands to act beyond their products and offer supporting services to parents and families is tipped to continue into 2021 and beyond, as companies across the industry continue to transition into resources and networks for their audiences. The evolution of the traditional toy company has become part …
Read More »“Retailers are the biggest drivers for social and industry change,” says Lottie Dolls’ Ian Harkin
Retailers are the biggest driver for social change across the toy industry, but they have to first realise their own power to do so, is the message being issued to the UK and European toy shops by the inclusive and representative doll brand, Lottie. Talking to ToyNews about the step …
Read More »Be a part of December’s ToyNews Presents: Magic, Puppets, Dolls, Plush and more
Don’t miss your chance to be a part of ToyNews‘ brand new digital product sector guides, a monthly round-up of the hottest new product releases and just a part of our new ToyNews Presents series. ToyNews will be running digital guides next month on the following: Magic Sets and Puppets …
Read More »Jazwares to launch dolls, toys, and more for latest YouTube sensation Like Nastya
The next six months will witness the global launch of a new line of toys based on and inspired by the current YouTube sensation, Anastasia (Nastya) Radzinskaya, lead by the leading toy company, Jazwares. The new range will encompass the first Like Nastya doll land in January 2021, followed by …
Read More »Cardiff University scientists team with Barbie to prove the developmental benefits of doll play
The Barbie brand has collaborated with neuroscientists as Cardiff University to bring to light new evidence to suggest that playing with dolls activates regions in children’s brains that develops empathy and social information processing skills, even when playing with dolls by themselves. The 18 month study has been conducted by …
Read More »Monchhichi animation “opening doors to new licensing effort” with License Connection
License Connection has signed a new agreement to represent Monchhichi across the Benelux region, the iconic character created in Japan more than 45 years ago. Under the new deal, the licensing specialist will be representing both the new Minchhichi animated series, currently airing, as well as the Monchhichi classic brand. …
Read More »A Girl for All Time brings crowdfunding platform in house in industry first
A Girl for All Time, the company behind the award-winning dolls designed to portray moments in history is looking to switch up the crowdfunding scene, by bringing efforts in house. In what is recognised as an industry first, the company is trialling a crowdfunding initiative that is shunning platforms like …
Read More »NY Toy Fair 19: Madame Alexander Doll Co. readies for 100 years with new investment
The company is now under new ownership and has engaged a number of partners to improve marketing, customer service, production and fulfilment capacity while expanding its 2019 product catalogue.
Read More »Spin Master details Luvabella and Luvabeau dolls
‘With the release of Luvabella and Luvabeau, Spin Master remains at the forefront of innovative toy technology and trends,’ says Spin Master’s Ben Gadbois.
Read More »Argos reveals new DesignaFriend dolls
The new dolls were inspired by best friends, Aaliyah and Meredith, who won the DesignaFriend’s Best Friends of the Year 2017 competition.
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