Tag Archives: dolls

Spin Master set to make waves with new Mermaid High fashion dolls and content series

Global children’s entertainment company Spin Master is making a splash with the debut of Mermaid High, a collection of fashion dolls with accompanying animated digital content and a vlog-style series. To introduce Mermaid High, Californian singer-songwriter Claire Rosinkranz will perform the Mermaid High theme song plus four of her own original songs on …

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WildBrain taps Moose Toys as mater toy partner for Strawberry Shortcake revival

WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to the modern day consumer, reigniting the brand with a ‘cool new look, and confident, savvy attitude for today’s kids’ in the form of a new animated series, and scented doll line. Having started out …

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Baby Born and iChild roll out 30th anniversary party activities to 500 UK nurseries

The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partnership with the educational resource experts, iChild, to roll out special birthday parties across 500 UK nurseries. The partnership will see BABY born’s birthday milestone turned into an opportunity for learning and fun with the …

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Moose Toys launches crafted soft doll range Dream Seekers to inspire girls to believe in themselves

Moose Toys has unveiled a new line of crafted soft dolls designed to inspire girls to ‘believe in themselves and follow their dreams’ under the brand name Dream Seekers. As part of the launch campaign, the toy maker has partnered with Rebel Girls to create four mini episodes of its …

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MGA Entertainment answers petition to ‘bring Lalaloopsy back’ with 10th anniversary relaunch

A petition signed by thousands of mothers has been answered by MGA Entertainment, who this week has confirmed the return of its billion dollar doll franchise, Lalaloopsy for a special anniversary release. Marking ten years since the brand’s initial launch, the doll range is being revived with the reintroduction of …

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MGA Entertainment launches new nurture doll range Glitter Babyz

MGA Entertainment has lifted the lid on its latest in the dolls space with the launch of Glitter Babyz, a range of characters that encourages kids to nurture them in order to ‘keep their magic alive and sparkling.’ Landing in time for this season’s Christmas shopping, the launch introduces Dreamia …

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Jada Toys launches its B-Kind eco-friendly doll range built around compassion and kindness

The global toy manufacturer, Jada Toys has raised the curtain on a new, eco-friendly doll line designed to promote positive messages of kindness, creativity, and compassion under the new brand B-Kind. The range of dolls introduces children to Brianna, Koral, Ivy, Nora, and Daisy (B.K.I.N.D.) all of which are eco-friendly, …

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Baby Born Surprise launches next collectables phase with Mini Babies line-up

BABY Born Surprise is entering a new phase of its journey in the collectables space with the introduction of the 6cm Mini Babies collection, featuring an all new ‘multiple character surprise reveal’ for fans. An evolution of the successful BABY Born Surprise 11cm doll collection, the new Mini Babies range …

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Rainbow High and Four of Diamonds release new single Turn Your Colour Up

MGA Entertainment’s Rainbow High is dancing its way onto screens across the globe, partnering with the girl brand Four of Diamonds to launch a new single titled Turn Your Colour Up, which lands complete with a trending dance routine. When the track dropped at the weekend, Four of Diamonds took …

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IMC Toys hails launch of new content and e-commerce platform ‘a monumental moment’ for the firm

IMC Toys has billed the launch of a new platform that combines content with e-commerce by suggesting products based on videos being watched and driving viewers directly to retailers as a “monumental moment” for the international toy firm. Through its Kitoon OTT (Over-The-Top) platform, IMC Toys has become the first …

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