Tag Archives: dolls

MGA expands Rainbow High portfolio with Junior High dolls

MGA Entertainment is expanding its Rainbow High portfolio for spring/summer 2022 with a new range of Junior High dolls (each RRP £26.99). Launching this month (March 2022), the brand-new collection features the original six characters from Rainbow High’s Series 1 range. Favourites Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw …

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START-UP STORIES: Lola Love Dolls

In the first of a new series honing in on new companies and fresh talent in the toy space, Tessa Clayton chats to West London-based Lola Ogundele, founder of doll brand Lola Love Dolls. What do you do when you can’t find a suitable black doll in the shops for …

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Zapf Creation cuts single-use plastic production by 65 tonnes in one year

In the first year of its commitment to plastic-free packagaing, Zapf Creation has cut production of single-use plastic by over 65 tonnes – the equivalent weight of 10 African elephants. The manufacturer behind Baby Annabell and BABY born, the UK’s two leading nurturing doll brands, committed to plastic-free packagaing in …

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Flair envisions success for Unique Eyes interactive dolls

Hot off the win of a Hero Toy Award at London Toy Fair, Flair has unveiled its plans for groundbreaking new doll brand Unique Eyes. A first of their kind, the dolls have “magical” eyes that follow the gaze of those observing them. There are three core characters to collect, …

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TOY FAIR: Smart Zone launches diverse doll range Ebony’s Circle of Friends

Smart Zone (HK) has announced the launch of a new diverse doll range, available from September 2022. The Ebony’s Circle of Friends doll collection is part of the famous Kenya dolls brand. Established in 1990 to celebrate the many shades of black skin, Kenya paved the way for African American …

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Philly & Friends to launch black fairy and ballerina dolls in time for Christmas

Multi-award winning inclusive children’s brand Philly & Friends has launched handmade black Fairy and Ballerina dolls in time for Christmas. Philly & Friends, the 2021 BBBA Consumer & Luxury rising star of the year, has always launched products based on a need its founder, Vese Aghoghovbia-Aladewolu, has experienced personally. Last Christmas, …

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Spin Master set to make waves with new Mermaid High fashion dolls and content series

Global children’s entertainment company Spin Master is making a splash with the debut of Mermaid High, a collection of fashion dolls with accompanying animated digital content and a vlog-style series. To introduce Mermaid High, Californian singer-songwriter Claire Rosinkranz will perform the Mermaid High theme song plus four of her own original songs on …

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WildBrain taps Moose Toys as mater toy partner for Strawberry Shortcake revival

WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to the modern day consumer, reigniting the brand with a ‘cool new look, and confident, savvy attitude for today’s kids’ in the form of a new animated series, and scented doll line. Having started out …

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Baby Born and iChild roll out 30th anniversary party activities to 500 UK nurseries

The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partnership with the educational resource experts, iChild, to roll out special birthday parties across 500 UK nurseries. The partnership will see BABY born’s birthday milestone turned into an opportunity for learning and fun with the …

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Moose Toys launches crafted soft doll range Dream Seekers to inspire girls to believe in themselves

Moose Toys has unveiled a new line of crafted soft dolls designed to inspire girls to ‘believe in themselves and follow their dreams’ under the brand name Dream Seekers. As part of the launch campaign, the toy maker has partnered with Rebel Girls to create four mini episodes of its …

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