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Tag Archives: Diversity

Creating a bigger picture: Very Puzzled and its mission to bring diversity to the jigsaw puzzles aisle

Following the birth of his daughter and the realisation that the toy industry was in need of better representation and diversity within its product roll-out, Patrick Adom sprung onto the jigsaw puzzle scene with Very Puzzled. ToyNews talks to the entrepreneur about the importance of exploring cultures through play and …

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Argos launches its LEGO Super Brick delivery van as ‘more shoppers turn to online shopping than ever before’

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

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Crayola appoints new executive of communications and diversity, equity and inclusion manager


Crayola has made its latest move to broaden its diversity and inclusion efforts within the company with the appointment of a new executive communications and diversity, equity and inclusion manager. The firm’s longstanding executive, Karen Kelly has been appointed to the position, where she will be responsible for implementing the …

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Women In Toys appoints Delanie West as its first Diversity and Inclusion Chair

Women in Toys, Licensing & Entertainment has appointed Delanie West to its board of directors as the organisation’s first Diversity and Inclusion Chair. In her role, West will be leading the team’s efforts to cultivate diversity, inclusion, and belonging as critical priorities across its global community. The drive will commence …

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Very Puzzled launches first Indiegogo campaign to bring diversity into children’s puzzles

A children’s toy manufacturer that has set out to connect children to diversity through play has officially launched its new crowdfunding campaign on Indiegogo. Called Very Puzzled, the company looks to provide a vibrant range of engaging jigsaw puzzles that parents and carers can explore with their children. The concepts …

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Sustainability, connected play and diversity: Spielwarenmesse reveals its Toy Trends for 2020

It would appear that the message of the up until now, vastly underground rising of sustainability, diversity, and the importance of evolving technology within the toy industry is finding its platform for 2020, as Spielwarenmesse highlights its three key trends for toys for the year ahead. The Spielwarenmesse’s international TrendCommittee …

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Opinion: One Dear World’s Winnie Mak on fighting prejudice from the toy box

It’s true that Britain is a brilliant and beautiful melt- ing pot of diversity. But walk into any regular high street toy shop, and you’d be hard pushed to find that diversity represented on the shelves. This was the challenge my husband Rafael and I faced, when we searched for …

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Universally speaking: Bringing diversity into the balance of the UK’s toy shops

Narinder Kaur is the founder of Apne Dolls, a range of dolls designed with the UK’s population of British Sikh Indians at the heart of its story and product line. Being a first generation British Sikh born to Punjabi, Indian parents, the question that has always plagued me is why …

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