Tag Archives: Diversity

START-UP STORIES: Lola Love Dolls

In the first of a new series honing in on new companies and fresh talent in the toy space, Tessa Clayton chats to West London-based Lola Ogundele, founder of doll brand Lola Love Dolls. What do you do when you can’t find a suitable black doll in the shops for …

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TOY FAIR: Smart Zone launches diverse doll range Ebony’s Circle of Friends

Smart Zone (HK) has announced the launch of a new diverse doll range, available from September 2022. The Ebony’s Circle of Friends doll collection is part of the famous Kenya dolls brand. Established in 1990 to celebrate the many shades of black skin, Kenya paved the way for African American …

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LEGO celebrates its fans’ diversity with the first LGBTQIA+ rainbow themed set

The LEGO Group has launched its first ever LGBTQIA+ set, designed to celebrate the diversity of its LEGO fans around the world and inspired by the iconic rainbow flag used as a symbol of love and acceptance by the community. The new set features 11 monochrome minifigures, each with its …

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Opinion | Play culture: Conversations around inclusive toys need to be bigger and better

Desriee Asomuyide is the founder and creator of the children’s brand Little Omo, an inclusive and multi cultural preschool brand that aims to encourage conversations around diversity and inclusivity within the toy and play space. Here, she talks us through the importance of turning the volume right up on the …

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Yoto promises new original music collabs is ‘just the start’ of a diverse library of kids’ musical artists

The children’s audio platform, Yoto has launched a series of exclusive new music releases featuring hit children’s artists such as Jazzy Ash, Caspar Babypants, Elliott Park, Sonia De Los Santos, Secret Agent 23 Skidoo, and Lucy Kalantari. The release of the child-friendly musical content follows research that has proved music …

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UK inclusive flashcard brand Little Omo details plans for toys and educational product launch

Plans are well underway for the launch of a range of educational resources and toys representing children of colour under the Little Omo brand name, following the strong positive reception to the brand’s educational flashcards among audiences in the UK and internationally. Little Omo is an inclusive brand with a …

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Tonies outlines plans to ramp up diversity and inclusivity within audio story portfolio

Tonies has outlined its efforts to introduce greater diversity into its portfolio of audio-storytelling figures in order to better reflect the world of storytelling today. In an exclusive interview with ToyNews, the award-winning children’s audio system underlined new efforts it will be making to ensure that children ‘are able to …

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Very Puzzled launches latest line-up to encourage diversity into jigsaw puzzles market

Very Puzzled is continuing its mission to bring more diversity to the children’s market place with the launch of its latest collection of titles depicting some of the lesser explored areas within the jigsaw puzzles sector. Founded in 2017 by Patrick Adom, Very Puzzled launched onto the scene as a …

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The Classics | The world in Colour – Crayola’s 120 years of arts and crafts innovation

Vivid Goliath’s EMEA brand director of the Crayola division, Leon Jarmolowicz will tell you that last year, the brand – one synonymous with the arts and crafts sector had a year so good that it placed the firm ‘comfortably within the top ten suppliers in the UK and Eire.’ Not …

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Ken in a wheelchair and Barbie with vitiligo join fashion doll brand’s latest diversity launch

The Barbie brand is pushing forward with its mission to represent global diversity and inclusivity in the fashion doll aisle with new additions to its Fashionista line-up, including Ken in a wheelchair, Ken with rooted hair, and a barbie with lighter skin with vitiligo. The Barbie Fashionistas line is recognised …

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