Tag Archives: disney

Star struck

Not just one of the mightiest franchises to ever flow through a projector, Star Wars is also a toy titan. With The Force Awakens nearing, ToyNews' own Billy Langsworthy looks at why the brand has endured in the toy space for so long.

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Disney’s Mike Stagg on the success of Force Friday

Billy Langsworthy talks to Mike Stagg, vice president and general manager, retail UK and Ireland at The Walt Disney Company about the success of the Force Friday initiative, the future of Star Wars at retail and why the new wave of products can become as iconic as the original run of Kenner figures.

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