Tag Archives: disney

But following disappointing sales it won't be through the Playmation toy brand.

The popularity of Star Wars: The Force Awakens’ Rey took both toymakers and retailers by surprise following the launch of the toy line in September last year.

Demand for merchandise based on the hit sci-fi franchise has been so strong, says the industry analysts, that it is now set to propel toy sales growth to a 17-year high.

The firm showed off its new line of Star Wars quadcopters at last week's Star Wars Celebration.

A major attraction of the day, the Millenium Falcon Living Card experience was held in the Family Area, giving fans the chance to get their pictures taken inside a life-sized walk in card of the Falcon’s cockpit.

Called LEGO Frozen Northern Lights, the short form series will feature the Oscar-winning film’s original voice cast of Anna, Elsa, Olaf, Kristoff and Sven.

The company unveiled the new 17-inch plush toy on its website, which comes with the character’s iconic armour and a cape.

Hasbro’s second quarter earnings rose to $52.1 million from $41.9 million in the same period one year ago, while partner brand revenue grew 15 per cent, driven primarily by the three big licences.

The firm has developed a brand new line of puzzles and games based on the Disney Pixar sequel, while its latest Peppa Pig title, the Party Time Race Game, has already been met with a ‘fantastic response from retail’

The car has been designed to celebrate the upcoming Star Wars celebration event taking place in London next month.