Tag Archives: disney

The firm has designed a system that shoots a beam of light from a hilt, echoing the weapons favoured by Jedi and Sith within the Star Wars universe.

The campaign is calling on Disney to ensure living wages for workers and improved working and living conditions.

In previous years, the initiative has seen the likes of Captain Marvel, Gamora and Angela get the action figure treatment.

Following yesterday’s ABC release, Ellie Start, senior account manager at Generation Media, outlines the key changes in the kids press marketplace and gets a view from publishers and media owners working in that space.

The new dice and card game sees players assemble a team of Star Wars characters, spanning the entire saga.

But following disappointing sales it won't be through the Playmation toy brand.

The popularity of Star Wars: The Force Awakens’ Rey took both toymakers and retailers by surprise following the launch of the toy line in September last year.

Demand for merchandise based on the hit sci-fi franchise has been so strong, says the industry analysts, that it is now set to propel toy sales growth to a 17-year high.

The firm showed off its new line of Star Wars quadcopters at last week's Star Wars Celebration.

A major attraction of the day, the Millenium Falcon Living Card experience was held in the Family Area, giving fans the chance to get their pictures taken inside a life-sized walk in card of the Falcon’s cockpit.