The firm has designed a system that shoots a beam of light from a hilt, echoing the weapons favoured by Jedi and Sith within the Star Wars universe.
Read More »Green America urges Disney to improve conditions of its Chinese toy factories
The campaign is calling on Disney to ensure living wages for workers and improved working and living conditions.
Read More »Hasbro to launch Songbird action figure following Marvel Legends fan vote
In previous years, the initiative has seen the likes of Captain Marvel, Gamora and Angela get the action figure treatment.
Read More »Generation Media reviews the latest ABC results: LEGO, Frozen and pre-school brands reign supreme
Following yesterday’s ABC release, Ellie Start, senior account manager at Generation Media, outlines the key changes in the kids press marketplace and gets a view from publishers and media owners working in that space.
Read More »Fantasy Flight Games to re-enter collectables space with Star Wars: Destiny
The new dice and card game sees players assemble a team of Star Wars characters, spanning the entire saga.
Read More »Disney hints at AR Star Wars toy line
But following disappointing sales it won't be through the Playmation toy brand.
Read More »Hasbro to ramp up female characters in Rogue One toy line
The popularity of Star Wars: The Force Awakens’ Rey took both toymakers and retailers by surprise following the launch of the toy line in September last year.
Read More »Star Wars could power US toy industry to ‘best year since 1999’, says NPD
Demand for merchandise based on the hit sci-fi franchise has been so strong, says the industry analysts, that it is now set to propel toy sales growth to a 17-year high.
Read More »“Our Star Wars line will be one of the most successful licensed products of all time,” says Propel
The firm showed off its new line of Star Wars quadcopters at last week's Star Wars Celebration.
Read More »Topps joins fans and celebs at Star Wars Celebration
A major attraction of the day, the Millenium Falcon Living Card experience was held in the Family Area, giving fans the chance to get their pictures taken inside a life-sized walk in card of the Falcon’s cockpit.
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