Tag Archives: disney

And it's just as powerful as the 1994 classic.

Mike Stagg, the SVP and general manager of retail for the Nordics, UK and Ireland and digital commerce EMEA at The Walt Disney Company has revealed that retail feedback has already been 'overwhelming' to a line up he says will be 'kept under wraps' for the time being.

The new toy range will launch in several European markets in summer 2019, across several categories including figures, play-sets and accessories, each featuring a variety of characters from the series.

Siso toys UK, the new UK subsidiary of the Simba Dickie Group will market and distribute the range across the UK from April next year.

The new line looks to take inspiration from Hasbro and Disney’s launch of Star Wars Forces of Destiny action dolls in previous years, presenting a range of 11-inch scale dolls and role play gear to complement the animated franchise.

The partnership will see all proceeds from the screening go to MediCinema, a charity organisation that helps seriously ill children and adults enjoy a shared cinema experience together.

The approval now brings the merger with Rupert Murdoch’s media conglomeration one step closer to completion.

The collection officially launches at the end of July and will be supported by TV, YouTube Kids pre-roll, kids’ press, an interactive microsite campaign with Tiny Pop, social media outreach and campaign with influencers.

The sequel to the 2004 adventures has trounced the previous holder of the title – Pixar’s Finding Dory ($135 million) – and has also become the eighth biggest opening of all time.

The much-anticipated movie event has hit cinemas and is breaking as many box office records as it is breaking hearts. We sat down with Disney's Mike Stagg to learn more about the licensing plans for this epic title.