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The firm is bracing itself for action with new collections based on the upcoming releases Dumbo, Toy Story 4, Lion King and more, as well as expanding its best-selling classic character lines.
Read More »Spielwarenmesse 19: Disney reveals more Toy Story 4 lines from Mattel and Thinkway
Unveiled to visitors at this year's Nuremberg toy fair, the latest lines bolster a range that was recently launched to press and visitors at London's Toy Fair last week.
Read More »Toy Fair 2019: Big Potato launches first licensed games with Blockbuster and Disney
The movie trivia game is the result of an official partnership with the Blockbusters video rental brand of yesteryear, delivering the game itself in a VHS styled case.
Read More »Sphero is dropping out of the licensed toy market after decline in Disney range uptake
The firm’s CEO Paul Berberian has detailed the company’s plans to end the production of lines such as BB-8, R2-D2, Lightning McQueen cars or talking Spider-Man.
Read More »Star Wars Galaxy of Adventures launches on Star Wars Kids this week and Hasbro has the action figures
Star Wars Galaxy of Adventures will introduce classic themes, pivotal moments and iconic characters from the Star Wars saga to the next generation of sci-fi fans.
Read More »Disney releases The Lion King remake trailer into the wild
And it's just as powerful as the 1994 classic.
Read More »Disney’s latest Toy Story 4 teasers offers “teaser of what’s to come” to retail
Mike Stagg, the SVP and general manager of retail for the Nordics, UK and Ireland and digital commerce EMEA at The Walt Disney Company has revealed that retail feedback has already been 'overwhelming' to a line up he says will be 'kept under wraps' for the time being.
Read More »Mattel named master toy partner for Disney’s 101 Dalmatian Street
The new toy range will launch in several European markets in summer 2019, across several categories including figures, play-sets and accessories, each featuring a variety of characters from the series.
Read More »Disney strikes deal with Simba Dickie for Toy Story 4 RC line ahead of movie next year
Siso toys UK, the new UK subsidiary of the Simba Dickie Group will market and distribute the range across the UK from April next year.
Read More »Hasbro and Disney launch Marvel Rising action doll line
The new line looks to take inspiration from Hasbro and Disney’s launch of Star Wars Forces of Destiny action dolls in previous years, presenting a range of 11-inch scale dolls and role play gear to complement the animated franchise.
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