Tag Archives: Disguise

Disguise takes to the road for European tour

Following the cancellation of the Nuremberg Toy Fair, global costume company Disguise, a division of leading toy manufacturer JAKKS Pacific, has been showcasing its costume range at special events in Spain and Poland. More shows are planned for France, Italy and the Nordics. Disguise is exhibiting a wide-ranging portfolio of licenses …

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Disguise announces Squid Game costume and accessory launch

Disguise, the costume division of JAKKS Pacific, is currently designing and developing costumes and masks based on Netflix’s hit series Squid Game for launch in North America and APAC in autumn 2022. Disguise will design, market, manufacture and distribute a range of costumes and costume accessories featuring characters from the …

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Jakks Pacific, Disguise and Sega of America announce Sonic Prime toy and costume collection

JAKKS Pacific has partnered with Sega of America, Inc. for the upcoming animated Sonic the Hedgehog series, Sonic Prime, maintaining JAKKS as one of the franchise’s global merchandise partners. Under this partnership, JAKKS will produce action figures, playsets, vehicles, plush and other collectibles associated with the upcoming new show. Additionally, JAKKS also …

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Disguise’s Funko Pop! masks out in time for Christmas

Leading costume design and manufacturing company Disguise, Inc. has announced that its complete line of Funko Pop! Masks is available on Amazon just in time for the holidays. Disguise’s Funko Pop! Masks are oversized masks that capitalise on the iconic aesthetic of Pop! and feature top characters from leading licensors …

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Disguise new hire Lianne Barber to take on marketing across EMEA

Global costume company Disguise, Inc., a division of toy and consumer products manufacturer JAKKS Pacific, has announced another key hire to the team in EMEA with Lianne Barber, Marketing Manager. With over a decade of marketing, brand management and licensing experience at The Entertainer, Lianne will lead all marketing efforts …

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Disguise extends Hasbro/eOne partnership into Latin America and Australia/New Zealand

Disguise, Inc. has announced an amendment to its licensing agreement with Hasbro/eOne, expanding its international rights into countries in Latin America as well as Australia and New Zealand. In a partnership that commenced at the start of this year, Disguise is designing, marketing, manufacturing and distributing costumes and costume accessories …

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Disney bolsters its adaptive roleplay and wheelchair cover sets with Star Wars and Marvel lines

Disney has added a new line up of adaptive roleplay kids’ costumes and wheelchair cover set to a range it launched last year, bolstering its inclusive play lines with the addition of costumes inspired by Marvel Studio’s Black Panther, Star Wars: The Mandalorian and a The Mandalorian Wheelchair cover set. …

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Jakks Pacific sees Q2 sales grow 43 per cent as it hits $112.4m in net sales

Strong performances across North America and its international network has helped the global toy manufacturer, Jakks Pacific reach net sales of $112.4 million this second quarter, an increase of 43 per cent on the same period last year. Amid challenges posed by the pandemic and supply-chain and logistics issues caused …

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Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021

An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …

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JAKKS Pacific backs its Disney slate to lift toy sales following Q4 and full year 2020 declines

JAKKS Pacific is heavily backing its Disney partnership and the boost in toy sales it expects to see over the course of the year, driven in part by the “extraordinary success of Disney+” and its new model of delivering content in the midst of the pandemic. The toy firm highlighted …

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