ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Disney has added a new line up of adaptive roleplay kids’ costumes and wheelchair cover set to a range it launched last year, bolstering its inclusive play lines with the addition of costumes inspired by Marvel Studio’s Black Panther, Star Wars: The Mandalorian and a The Mandalorian Wheelchair cover set. …
Read More »Jakks Pacific sees Q2 sales grow 43 per cent as it hits $112.4m in net sales
Strong performances across North America and its international network has helped the global toy manufacturer, Jakks Pacific reach net sales of $112.4 million this second quarter, an increase of 43 per cent on the same period last year. Amid challenges posed by the pandemic and supply-chain and logistics issues caused …
Read More »Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021
An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …
Read More »JAKKS Pacific backs its Disney slate to lift toy sales following Q4 and full year 2020 declines
JAKKS Pacific is heavily backing its Disney partnership and the boost in toy sales it expects to see over the course of the year, driven in part by the “extraordinary success of Disney+” and its new model of delivering content in the midst of the pandemic. The toy firm highlighted …
Read More »JAKKS Pacific lands global toy and costume rights for SEGA’s Sonic the Hedgehog 2 movie
JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022. The agreement between JAKKS and SEGA of America will include the …
Read More »Licensed costume firm Disguise plays for EMEA with MorphCostumes partnership
The international licensed costume and fancy dress specialist, Disguise, has made a strategic play for the European market via a new distribution partnership with MorphCostumes. The partnership will allow MorphCostumes to sell, distribute and market Disguise’s licensed costumes in EMEA, demonstrating what the pair have called ‘a mutual confidence and …
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