ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
JAKKS Pacific is heavily backing its Disney partnership and the boost in toy sales it expects to see over the course of the year, driven in part by the “extraordinary success of Disney+” and its new model of delivering content in the midst of the pandemic. The toy firm highlighted …
Read More »JAKKS Pacific lands global toy and costume rights for SEGA’s Sonic the Hedgehog 2 movie
JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022. The agreement between JAKKS and SEGA of America will include the …
Read More »Licensed costume firm Disguise plays for EMEA with MorphCostumes partnership
The international licensed costume and fancy dress specialist, Disguise, has made a strategic play for the European market via a new distribution partnership with MorphCostumes. The partnership will allow MorphCostumes to sell, distribute and market Disguise’s licensed costumes in EMEA, demonstrating what the pair have called ‘a mutual confidence and …
Read More »