Tag Archives: direct to consumer

Opinion | Channel hopping: Netflix becomes latest global brand to adopt direct to consumer retailing

With Netflix becoming the latest global brand to adopt a direct to consumer model for its portfolio of licensed merchandise, consumer products, and original series brand extensions, industry insights and intelligence expert and seasoned market analyst, Utku Tansel takes a look at the ever-strengthening trend of tapping into the consumer directly …

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Gibsons launches jigsaw personalisation service Made For You by Gibsons

Gibsons has launched a new personalisation service that will allow puzzlers to create their own jigsaws by uploading photos to the Made For You by Gibsons platform. Launched exclusively to the Gibsons site, the new initiative allows consumers to create either 1,000 or 500-piece jigsaws in three different box designs, …

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Kids Insights – The direct approach: Will 2021 be the year for direct to consumer selling?

In its latest report in which it outlines the consumer trends among children aged three to 18 set to shape the coming year, market intelligence agency, Kids Insights predicts a stark rise in direct to consumer retail. With social media and brand’s own platforms playing such an integral role in …

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The current direct-to-consumer surge ‘must be taken seriously,’ warn indie toy sellers

The direct to consumer trend is one that ‘needs to be taken more seriously’ by the UK’s independent retailer network, toy shop owners have warned, as consumers and manufacturers have grown increasingly comfortable with bypassing the middleman. A movement that has been bubbling away for the past few years through …

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