Tag Archives: digital advertising

The Insights Family | 46% of kids watch their favourite Christmas ad digitally

Children are more likely to form their Christmas and Holiday wish lists through digital marketing this season, as new research from the Insights Family reveals that 46 per cent of kids report seeing their favourite advert on YouTube, social media, websites, or apps rather than on TV. In the latest …

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Mattel UK joins IAB UK’s Gold Standard ‘to drive change in digital advertising’

Mattel UK has joined the industry body for digital advertising, IAB, and its UK alliance of Gold Standard advertiser supporters. The IAB actively raises standards within digital media buying with the Gold Standard. The initiative certifies companies selling digital media if they meet set criteria around improving the digital advertising …

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