Tag Archives: Dennis the Menace

Dennis and his Beano friends to star in Scottish tourism campaign

VisitScotland and ScotRail have teamed up with Beano Studios for the first time to create a new marketing campaign to promote family holidays and day trips across the country. The two-year campaign aims to use the cross-generational appeal of one of the UK’s best-loved comics and national train operator ScotRail’s …

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BLE latest: Even toys read Toy News!

The Toy News team are at Brand Licensing Europe today and tomorrow (November 19th), catching up on the latest trends in toy and game licensing. We’ll be reporting back soon with selected highlights, including details of the much-anticipated Day 2 keynote from ViacomCBS. Senior Vice President, International Consumer Products Mark Kingston, and colleague Ameeta …

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Rachel Lowe launches Beano board game to celebrate 70 years of Dennis the Menace

The iconic British comic brand, Beano is celebrating the 70th anniversary of Dennis the Menace’s first appearance with the launch of a new board game developed by the award-winning designer, Rachel Lowe. In a partnership secured by Rocket Licensing on behalf of Beano Studios, the new Beano game will bring …

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