ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, pre-school, vehicles, games and novelty toy categories. The agreement will support and grow existing DC Universe franchises, as well as new content for DC Super Hero …
Read More »Mattel extends DC Universe partnership and lines up new DC Super Hero Girls content
