Tag Archives: Cry Babies Magic Tears

IMC Toys’ own IP ranges, including Cry Babies, Cry Babies Magic Tears and Bloopies, will be a major focus during the Toymaster May Show, alongside newly developed IPs such as Bubiloons and Peek-A-Pets. Stand-out hero items are the BFF Cry Babies collectible fashion dolls. A category first for the UK …

Fans of Cry Babies Magic Tears now have even more options to follow their favourite characters’ adventures as IMC Toys has secured a global deal with the world’s leading entertainment streaming service, Netflix. Full episodes of the popular animated series will be available to stream in homes in 24 languages and over 190 countries where …

Leading toy company IMC Toys has signed Retail Monster as its licensing agent and launched a licensing programme for Cry Babies Magic Tears in the UK. The new partnership is testament to the performance of the Cry Babies Magic Tears brand in the UK, which has seen phenomenal growth and …

Leading toy company IMC Toys has promoted Lisa Cox to UK Sales Manager and appointed Kieran Smith as National Account Manager. The boost to the UK team reflects the company’s success over the last 18 months, and its ambitious growth plans for the future. The appointments expand the IMC Toys …

IMC Toys has billed the launch of a new platform that combines content with e-commerce by suggesting products based on videos being watched and driving viewers directly to retailers as a “monumental moment” for the international toy firm. Through its Kitoon OTT (Over-The-Top) platform, IMC Toys has become the first …

IMC Toys has extended its content partnership with Nickelodeon for the second year, following the success of its 2020 Cry Babies Magic Tears collaboration. Launched in September last year, the Nickelodeon partnership includes the broadcasting of Cry Babies Magic Tears commercial short form episodes, linear content and a digital hub …

IMC Toys has detailed a new collaboration with Nickelodeon that will see the broadcast of a series of Cry Babies Magic Tears content on Nick Jr. The partnership – brokered by Generation Entertainment – will feature linear content and a digital hub on Nick Jr. scheduled to go live from …