Tag Archives: Cry Babies Magic Tears

IMC Toys extends content partnership with Nickelodeon for second year

IMC Toys has extended its content partnership with Nickelodeon for the second year, following the success of its 2020 Cry Babies Magic Tears collaboration. Launched in September last year, the Nickelodeon partnership includes the broadcasting of Cry Babies Magic Tears commercial short form episodes, linear content and a digital hub …

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IMC Toys strikes new partnership with Nickelodeon for Cry Babies Magic Tears

IMC Toys has detailed a new collaboration with Nickelodeon that will see the broadcast of a series of Cry Babies Magic Tears content on Nick Jr. The partnership – brokered by Generation Entertainment – will feature linear content and a digital hub on Nick Jr. scheduled to go live from …

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