Tag Archives: costumes

LEGO renews global costumes and dress up partnership with Disguise Inc.

LEGO has renewed its multi-year global partnership with the dress up and costumes specialist, Disguise. Under the agreement renewal, Disguise will continue to design, market, manufacture, and distribute costumes and costume accessories for The LEGO Group across the world. It’s a continuation of a partnership between the pair that first …

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Dress up specialist Disguise Inc expands EMEA presence with UK senior leadership appointments

Disguise Inc, the costume division of the global toy company, JAKKS Pacific, has tapped industry veterans Tony Lewis and Lynda Morris to head up its expansion and recruitment efforts across EMEA, as it looks to build a team of costume experts across sales, design, and marketing within the region. David …

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Rubies details its Fall in Love with Halloween marketing campaign for fans and retailers

The dress up and costumes specialist, Rubies is preparing to debut a new marketing initiative this spooking season, detailing its new Fall in Love with Halloween campaign. A special Halloween marketing drive, the campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ …

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Rubies strikes pan-European alliance with ZAG for new Miraculous: Tales of Ladybug & Cat Noir dress up

The global costumes giant, Rubies has forged a pan-European alliance with the independent animation studio, ZAG, to develop, manufacture, and distribute a dress up and accessories range for Miraculous: Tales of Ladybug and Cat Noir. The latest in the pair’s partnership arrives ahead of the premiere of the $100m theatrical …

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Jazwares taps costume industry veteran Stephen Stanley to lead its new Costume Play division

Jazwares has detailed the formation of its Costume Play division, a new department that will focus on the development of licensed costumes for all ages to be led by the costume industry veteran, Stephen Stanley. Under Stanley’s watch, the division will look to bring stylised features and innovation to the …

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Jakks Pacific sees Q2 sales grow 43 per cent as it hits $112.4m in net sales

Strong performances across North America and its international network has helped the global toy manufacturer, Jakks Pacific reach net sales of $112.4 million this second quarter, an increase of 43 per cent on the same period last year. Amid challenges posed by the pandemic and supply-chain and logistics issues caused …

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Rubies invites kid’s gothic book character Amelia Fang into dress-up collection

Rubies is expanding its children’s book character range of dress up costumes with the addition of the popular quirky gothic-inspired publishing IP, Amelia Fang. Created by author and illustrator Laura Ellen, the Amelia Fang book series is published by Farshore/HarperCollins UK and has sold over 380,000 copies in the UK, …

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Disguise Inc partners with Funko to launch Disguise Pop masks range

The dress up and costume specialist, Disguise Inc has detailed a global agreement with Funko to design, market, manufacture and distribute Pop! masks across North America, Europe, the Middle East, Oceania, South America, and Asia. Initial designs for 2021 will feature iconic characters from major licensing partners like Warner Bros …

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Jazwares makes play for North American costumes sector with multi-year Marvel partnership

Jazwares has entered into a multi-year partnership with Marvel to produce a new line of costumes and costume accessories, marking the company’s expansion into the costumes sector. The range is scheduled to hit retailers across North America in 2022 and will include an assortment of officially licensed costumes, costume accessories, …

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Disguise Inc lands Nintendo partnership for Kirby costumes amid ‘video game licensing explosion’

Disguise Inc, the costume division of the toy manufacturer, JAKKS Pacific, has secured a new partnership with Warpstar – the IP management affiliate of Nintendo – to design, market, and distribute costumes and costume accessories for the Kirby franchise. The new deal will cover the worldwide distribution rights for the …

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