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Tag Archives: Coronavirus

White Paper – Kids Industries explores: Children and COVID-19

The following research and White Paper has been conducted and written by Kids Industries, a research, strategy, and creative agency for the children’s and family market in the UK. Kids Industries researcher, Aleksandra Szczerba offers up her insight into the developing COVID-19 situation, and how children are managing in these …

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Nickelodeon launches #KidsTogether platform with tips and activities for children and families in coronavirus lockdown

Nickelodeon has launched a multi-platform prosocial initiative featuring its most popular characters and talent to engage with kids and families on tips for staying healthy, as well as ideas for activities to do together while practising social distancing or in lockdown. Called #KidsTogether, the campaign will feature SpongeBob SquarePants, Blue’s …

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Board game sales surge 62 per cent on Bargain Max as customers shop for isolation entertainment

The online discount toy store, Bargain Max is reporting a 62 per cent surge in sales of board games, with data suggesting that it has become a go-to hobby for those in self isolation or working from home across the UK. The retail platform has told ToyNews that it has …

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UK Games Expo postponed to August dates following Government advice on COVID-19

The directors of UK Games Expo have decided to postpone the 2020 event scheduled to take place this May to the later date of August, Friday 21 to Sunday 23rd. The move has been made in light of the latest Government advice surrounding the COVID-19 outbreak. The show is to …

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Amazon suspends shipments on toys and all non-essentials amid coronavirus crisis

Amazon is suspending shipments of all non-essential items to its UK and US warehouses until April 5, to make space for vital items needed during the coronavirus outbreak. The US company is prioritising five categories of goods which it calls essential products, and which shippers can continue to send to …

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Zimpli Kids to utilise some UK production capacity for hand sanitiser

As an established UK manufacturer, Zimpli Kids has decided to quickly switch some of its UK production capacity to manufacturing high quality alcohol based hand sanitisers. Current demand for hand sanitiser has resulted in a shortage worldwide prompting Zimpli Kids to manufacture 60ml bottles of 62.5 per cent alcohol based …

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Licensing Expo postponed until August for “time to regroup and protect the health of the community”

Licensing Expo, which was originally scheduled to be staged in May 2020, will now be held at Mandalay Bay Convention Center on August 11-13, a move that has been forced owing to the global COVID-19 pandemic. This decision was made and detailed at the end of last, as a result …

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The Entertainer suspends all in-store toy demos and character visits amid coronavirus pandemic

The family run toy store chain, The Entertainer has temporarily stopped in-store toy demonstrations and costume character visits in its own measures agains the continued spread of COVID-19. The news has emerged as high street retailers and shopping centres begin to implement safety measures across the UK, including in Norwich’s …

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Thousands of UK businesses to receive Business Rates holiday in Budget driven by coronavirus

Business rates for companies with a rateable value of less than £51,000 will be suspended for the coming year. The tax holiday is part of the “extraordinary measures” being taken to support the UK economy in the face of the disruption from the coronavirus outbreak. The measures apply to firms …

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Opinion: The Easterly winds and why there’s plenty to be optimistic about – Steve Reece

This week’s industry opinion comes from Steve Reece, an expert toy and game industry consultant at Kids Brand Insight and Toy Team India. In this latest dose of industry insight, Reece talks us through why there’s still much to be excited about from the toy industry – once all of this blows …

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