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Tag Archives: Coronavirus

Mental wellness game Book of Beasties launches free home learning kit in partnership with author and explorer Tom Hart Dyke

The team behind the award-winning mental wellness games and resources for children, Book of Beasties, has developed a new curriculum-based home learning kit for parents and teachers to use during the ongoing school closure and isolation period. The kit – the brainchild of the developers of Book of Beasties: The …

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Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US. In a post across social media, Mattel’s president and COO, …

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MGA Entertainment helps kids keep connected throughout social distancing with LOL Surprise BFF Pen Pal campaign

MGA Entertainment’s LOL Surprise is helping children remain connected with their friends and family while the world undergoes social distancing and school closures with the launch of its national BFF Pen Pal campaign. The campaign has been launched to help combat the feelings of separation by encouraging children who are …

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Generation Media: Unsettling times bring a new shape to TV

With schools now closed and the vast majority of the UK population now in lockdown, how have the nation’s viewing behaviours changed? With schools now closed and vast swathes of the population now working from home, we predict, much like we have seen with our international counter parts, viewing to …

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MGA’s Isaac Larian launches Operation: Pac-Man to equip US medical workers and hospitals battling Covid-19

The CEO and founder of MGA Entertainment, Isaac Larian has launched a new initiative Operation: Pac-Man to bring supporter together to equip hospitals and healthcare workers with the supplies they need to protect themselves as the global fight against Covid-19 continues. The initiative has been launched following an increase in …

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The Independent Toy and Gift Show explores September dates for its 2020 return

Following its announcement last week that this year’s The Independent Toy and Gift Show which was to be cancelled, organisers are now exploring the opportunity to host the show later this year, in September. Originally scheduled for its usual April slot on Tuesday, 21st and Wednesday 22nd next month, the …

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The Toy Trust cancels the 2020 Toy Trust Activity Day

The Toy Trust has announced its decision to cancel this year’s annual Toy Trust Activity Day. The move has been made in accordance to Government advice amid the deepening COVID-19 situation across not only the UK, but the world, and its impact on the UK toy industry. The Toy Trust …

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Kickstarter is giving creators a seven day extension on live projects during coronavirus pandemic

The crowdfunding platform, Kickstarter is giving creators extra time to meet their crowdfunding goals, allowing campaigns to request a seven day extension amid the coronavirus pandemic. Kickstarter says that creators have reached out to say COVID-19 has affected existing campaigns on the platform, and they’d like extra time to adjust …

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Hasbro to launch ‘stay at home’ product range as CEO Goldner reports ‘surge in demand for toys and games’

Hasbro has seen a surge in demand for toys and games amid the coronavirus pandemic, the company’s CEO Brian Goldner has told CNBC. The company boss has cited a ‘great demand’ in its products, underlining that “in fact, our supply chains are back up and running in China.” Shares of …

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