ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
PlayMonster has announced a strategic licensing agreement with BBC Studios that will see new merchandise based on Australia’s favourite Blue Heeler pup, Bluey, coming to stores in the U.S. Bluey has won the hearts of families around the world since it first launched in Australia in October 2018, and has …
Read More »PlayMonster brings Disney and Pixar characters to its hit product line-up
The international toy company, PlayMonster has struck a new partnership with Disney to bring a host of popular Disney and Pixar characters to a collection of its successful product lines and categories, including 5 Second Rule, Ring It On, and Colorforms. The deal is the latest to be established by …
Read More »PlayMonster secures Spirograph brand in major acquisition of Kahootz Toys
The US toy firm PlayMonster has acquired the assets of the arts and crafts toy company Kahootz Toys, including licensed rights to the iconic Spirograph and Play-Doh. The move has been cited as the latest big step in solidifying PlayMonster’s growth as a multi-category toy and game company. Through the …
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