Tag Archives: children’s content

UK licensing agency Brand-Ward eyes toys, games and more for pre-school series Pikwik Pack

The UK-based licensing agency, Brand-Ward, has been tapped to represent Guru Studio’s latest pre-school series, Pikwik Pack across the UK and Ireland, with a focus on consumer products including toys and games. The licensing firm already represents Guru Studio’s True and the Rainbow Kingdom and will now add Pikwik Pack …

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WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

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Master Moley “will drive major toy lines” in licensing roll-out, but timing will be everything

The new British-made children’s property, Master Moley – that witnessed a successful premiere on WarnerMedia’s Boomerang channel just last month – has been the focus of ‘several proactive approaches from publishing and toy partners’, as the creative team behind it promises to be meticulous in its licensing strategy. Master Moley …

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Sutikki to develop animated and live action series based on the Digital Dream Labs’ hit Cozmo robot

The children’s entertainment company, Sutikki – best known for the popular UK series, Moon & Me – has inked a new partnership with the US-based educational technology company, Digital Dream Labs, to create, develop and distribute an animated series and live action content based on the robot duo Cozmo and …

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Playmobil’s CGI series Novelmore to land on YouTube with new play-sets en route

It’s been billed as the moment that Playmobil fans have been waiting for, as the international toy maker confirms that Novelmore, its animated children’s series, will be landing on the Playmobil YouTube channel and YouTube Kids App from this November. Making its UK and Ireland online debut, the Playmobil series …

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Licensing Special – Space mission: How Moonbug Entertainment’s rocketing success is disrupting the pre-school space

It may be highly competitive, it may even be getting a little bit crowded at times, but there’s one thing that the pre-school sector hasn’t become in recent years – particularly now, as audiences shift their viewing habits and the means in which they engage with it – and that …

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Thomas & Friends boasts 2D animated look as Mattel greenlights new seasons of pre-school hit

Mattel has given the green light to a series of 104 new 11 minute episodes and two hour-long specials for the Thomas & Friends television series over two new seasons. The latest update for the popular children’s series follows news released last week that a Thomas & Friends feature length …

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Jazwares to launch dolls, toys, and more for latest YouTube sensation Like Nastya

The next six months will witness the global launch of a new line of toys based on and inspired by the current YouTube sensation, Anastasia (Nastya) Radzinskaya, lead by the leading toy company, Jazwares. The new range will encompass the first Like Nastya doll land in January 2021, followed by …

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Mindfulness, storytelling and leading kids’ IP: The rise of children’s audio platform Yoto

The children’s audio platform, Yoto has made short work of its UK success. In just the eight months since its launch in February this year, the company has cited an ‘astonishingly rapid rise in sales’ through its own website and across Amazon, fueled by a lean towards new means for …

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Spin Master Entertainment’s The Mighty Express makes global Netflix debut

Spin Master Entertainment has made company history with the launch of its first straight-to-Netflix series, Mighty Express, a new CG animated pre-school series that is rolling onto Netflix globally from today. The launch of the new show marks the 11th children’s franchise to be developed by the children’s entertainment company. …

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