Tag Archives: children’s content

Smyths Toys partners with Mattel for Barbie You Can Be Anything virtual experience

Smyths Toys is partnering with Mattel to host an exclusive Barbie You Can Be Anything Experience on its YouTube channel, a popular channel among kids and families with over one million subscribers. The Barbie You Can Be Anything Experience aims to present an inspirational digital series for parents and children …

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Hasbro and Entertainment One unveil Peppa Pig content plans through to 2027

Hasbro’s global content studio, Entertainment One, has outlined a new content plan for Peppa Pig, confirming that 104 new episodes have been given the go ahead for production. The plans will ensure that a pipeline of fresh content of the popular pre-school IP will be in place through to 2027. …

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Nickelodeon launches Avatar Studios to for new Avatar: The Last Airbender and The Legend of Korra content

Nickelodeon has detailed the launch of Avatar Studios, a newly formed division designed to create new animated series and movies based on the Avatar: The Last Airbender and The Legend of Korra. New, original content will bow on platforms including Paramount+, ViacomCBS’s own subscription video-on-demand service, as well as on …

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Sesame Workshop and WarnerMedia partner on new pre-school series about toy blocks

Sesame Workshop and WarnerMedia have joined forces to start production on a new, animated pre-school comedy series called Bea’s Block. The show is scheduled for a 2022 release on HBO Max. Bea’s Block will draw on the ubiquity of toy blocks to bring the vibrant, multicultural neighbourhood of Blocktown to …

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UK licensing agency Brand-Ward eyes toys, games and more for pre-school series Pikwik Pack

The UK-based licensing agency, Brand-Ward, has been tapped to represent Guru Studio’s latest pre-school series, Pikwik Pack across the UK and Ireland, with a focus on consumer products including toys and games. The licensing firm already represents Guru Studio’s True and the Rainbow Kingdom and will now add Pikwik Pack …

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WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

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Master Moley “will drive major toy lines” in licensing roll-out, but timing will be everything

The new British-made children’s property, Master Moley – that witnessed a successful premiere on WarnerMedia’s Boomerang channel just last month – has been the focus of ‘several proactive approaches from publishing and toy partners’, as the creative team behind it promises to be meticulous in its licensing strategy. Master Moley …

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Sutikki to develop animated and live action series based on the Digital Dream Labs’ hit Cozmo robot

The children’s entertainment company, Sutikki – best known for the popular UK series, Moon & Me – has inked a new partnership with the US-based educational technology company, Digital Dream Labs, to create, develop and distribute an animated series and live action content based on the robot duo Cozmo and …

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Playmobil’s CGI series Novelmore to land on YouTube with new play-sets en route

It’s been billed as the moment that Playmobil fans have been waiting for, as the international toy maker confirms that Novelmore, its animated children’s series, will be landing on the Playmobil YouTube channel and YouTube Kids App from this November. Making its UK and Ireland online debut, the Playmobil series …

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Licensing Special – Space mission: How Moonbug Entertainment’s rocketing success is disrupting the pre-school space

It may be highly competitive, it may even be getting a little bit crowded at times, but there’s one thing that the pre-school sector hasn’t become in recent years – particularly now, as audiences shift their viewing habits and the means in which they engage with it – and that …

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