Tag Archives: child development

Playmobil marks 30th anniversary of Playmobil 1.2.3 with extended range and parent-focused messaging

Playmobil is marking the 30th anniversary of its popular younger years segment, Playmobil 1.2.3 with the launch of an extended portfolio of products housed in new packaging that will highlight the three learning stages that each set promotes. A swathe of new launches will be landing on shelves from March …

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Cardiff University scientists team with Barbie to prove the developmental benefits of doll play

The Barbie brand has collaborated with neuroscientists as Cardiff University to bring to light new evidence to suggest that playing with dolls activates regions in children’s brains that develops empathy and social information processing skills, even when playing with dolls by themselves. The 18 month study has been conducted by …

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