"As a team we were very impressed with last year’s event and could not wait to get on board with the pitching process."
Read More »Character Options to seek out Scorpion Masters as part of Teksta Scorpion campaign
The search will kick off in the boys press and through a dedicated microsite run by KIX to find four contestants to take part in a televised competition.
Read More »Character Options launches new The Simpsons toy collection
“We are delighted to be working on one of the most prestigious and most famous global brands,” said Mark Hunt, marketing manager at Character Options.
Read More »Character Options secures place on ToyTesters.TV UK Tour
The firm will showcase its TEKSTA Scorpion and Little Live Pets Mice on the tour.
Read More »Character Options signs Anna Williams as online face of Yummy Nummies
The TV personality will host the campaign's Mini Kitchen Magic show on the Yummy Nummies YouTube channel.
Read More »Character Options takes ChillFactor and Yummy Nummies to The Good Food Show
The move to Birmingham’s NEC this summer marks the launch event for the new Yummy Nummies brand.
Read More »Tube strike: How YouTube has become a top destination for toy lovers
From the toy unboxing phenomenon to viral video content, the power of digital marketing has never been stronger in this industry. ToyNews looks at the surging popularity of toys on YouTube.
Read More »WOMEN OF THE YEAR 2015: Kathryn Elliott (Ludlam), Character Options
Some of Character's biggest brands are in Ludlam's expert care.
Read More »Character Options to launch new Peppa Pig construction toys next year
The new range will feature eight product lines including core elements from the show such as Peppa Pig's family car.
Read More »Harrogate highlights: Character Options
Character Options' sales director, David Bramford talks us through his favourite Toymaster memories.
Read More »