Tag Archives: character options

The agreement between Character and the global master toy licensee, Wicked Cool Toys based in the US, will see action figures, playsets, plush, role play and more based on the hit Pokémon animated series, join the firm’s portfolio from summer 2018.

‘His drive and ambition, not to mention his valuable retailer relationships, makes him the perfect man for the job,’ says Character Options’ David Bramford.

The Laser X infrared gaming experience is expected to be one of the most in-demand toys for the Christmas season.

‘The introduction of Cuddles, My Dream Kitten will grow the category and give even more choice to gift buyers,’ says Character Options’ Mark Hunt.

The firm has renewed its deal as master toy licensee for the BBC property as Jodie Whittaker steps into the Doctor's shoes.

The deal, which now runs until 2020, is for worldwide manufacturing rights with UK distribution and will see Character Options adding further plush and plastic toys to the range.

MenKind will enjoy a two week exclusivity of the product tipped to be a top seller for the second half of the year leading in to the Christmas period.

Press and celebrities gathered to witness the launch of the new wearable tech gadget that lets users make music by moving.

Brand ambassador, Hakeem Onibudo, put on a display of streetdance featuring SoundMoovz.

Youth dance leader Hakeem Onibudo in on board to lead the marketing campaign for the wearable music toy.