Tag Archives: character options

Character Options launches new Little Live Pets lines with ‘most ambitious marketing plans for the brand to date’

Character Options is supporting its new AW21 collection of Little Live Pets launches with its ‘most ambitious marketing campaign for the brand to date,’ spanning TV, YouTube, and an ‘always-on’ digital strategy from July until Christmas, as well as celebrity product placement on social media platforms. Last year, the range …

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Character Group reports “very strong first half year performance” as turnover grows 44 per cent

The Character Group has reported a “very strong performance” for the half-year ending February, 28 2021 with a turnover increase of 44 per cent to £74.5 million, and underlying pre-tax profit of £6.1m. The toy firm has attributed the successful first half year trading to the strength of its portfolio …

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Industry stalwart Dave Howard set to retire after 34 years with the UK toy trade

Industry stalwart, Dave Howard, the current sales director for TOMY and Drumond Park Games, is set to retire on April 30th this year, following 34 years of service in the UK toy industry. Starting his toy career at Hasbro, Howard was with the company for 12 years before joining Character …

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Character Options named master toy partner for Moonbug Entertainment’s Morphle

Character Options has been named the EMEA and Australian master toy partner for the popular children’s series Morphle in the latest advance for Moonbug Entertainment’s growing licensing plans. The deal was brokered by The Point. 1888 and will see Character Options produce a range of Morphle branded play-sets, plush, vehicles, …

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Character Options launches raft of outdoor activity toys under Great Active Fun campaign

Character Options has detailed the launch of a range of new activity toys for this spring as the toy firm looks to bring Great Active Fun to the forefront this Easter. Great Active Fun… Indoors and Out is the messaging behind a new marketing initiative that will see Character Options …

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Character Group reports £5m profit despite pandemic challenges and anticipates growth for coming year

The Character Group is citing a ‘satisfactory full year trading report’ for a 2020 plagued with challenges due to the coronavirus pandemic that saw the company with a before tax profit of £5m on a turnover of £105m for the year ending August 31st. In its financial statement issued today, …

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Early Earners: ToyNews’ guide to the latest products in the pre-school sector

Housing some of the industry’s most established brands and toy manufacturers, as well as some of its biggest and most successful licenses, the pre-school sector sits at the very heart of the toy space. As such, it has been at the front line of this year’s evolving consumer trends, that …

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Here’s the long list of every toy on the DreamToys 2020 Christmas predicted best-sellers

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee …

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2020 marks year of ‘slow play’ toys as DreamToys reveals its Top 12 Toys for Christmas

The year 2020 has called time on the era of collectables in favour of the ‘slow play’ toys like LEGO, Barbie and Monopoly as DreamToys unveils its ultimate Top 12 Toys for Christmas this year that swaps out some of the ‘fast sell’ items of 2019 with big brands, play-sets, …

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MadeForMums reveals its Top Christmas Toys 2020 winners

The MadeForMums Top Christmas Toys 2020 winners have been revealed, championing an expansive feast of toys voted the best of the year so far by UK children, families, and experts in the field. Spanning the sectors, names such as Laser Battle Hunters, Hatchimals Pixies Crystal Flyers, Gotta Go Flamingos, and …

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