Tag Archives: character options

Character Options adds new properties to its Eco Plush collection

Character Options’ 100 per cent recyclable range of licensed plush is the next sustainable chapter for its eco-conscious product offering. Following the successful launch of Peppa Pig Eco Plush in 2021, Character Options showcased the extended range at London Toy Fair 2022, including super-soft eight-inch characters from the worlds of …

Read More »

TOY FAIR: Get ready to wobble with Weebles on the Character Options stand

Character Options has confirmed that this year’s London Toy Fair will see the return of the Weebles – the iconic, egg-shaped characters that first launched in the 1970s with the famous slogan: “Weebles wobble but they don’t fall down!” The fantastically wobbly collection includes the best of preschool licences, with …

Read More »

Character Group reports turnover increase of 29% for year ending August 2021

The Character Group has published its results for the year ended 31 August 2021. Despite the continued challenges due to the pandemic coupled with global supply and logistics issues, the Group traded well, reporting a pre-tax profit of £11.1million and a turnover increase of 29% to £140.0m In the financial …

Read More »

Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores. The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary. Special branded areas …

Read More »

Character Options announces senior staff promotions

Character Options Ltd has announced the promotions of Jon Elliott and Mark Hunt.  Jon has been promoted to R&D Commercial Director. Jon will work alongside Al Dewar, Creative Director, and Gary Parker, Senior R&D Manager, in the firm’s successful in-house development team. Mark has been promoted to Marketing Director, reporting …

Read More »

Character Options’ Character Kidz Big Weekend hailed ‘biggest and best to date’

Character Options has hailed its virtual kids’ influencer event, Character Kidz Big Weekend its biggest and best to date, having witnessed the three day virtual event ‘create a huge buzz’ across YouTube, TikTok, and Instagram earlier this month. Junior content creators across the social media stratosphere reviewed some of the …

Read More »

Character Options sets stage for Character Kidz Big Weekend social media festival

A total of 65 Kidfluencer channels and their families are making their preparations for this year’s three day Character Kidz event, the annual exclusive influencer event hosted by the UK toy firm, Character Options. Now in its third year, the Character Kidz Big Weekend promises a three day festival of …

Read More »

Character Options bolsters sales division in preparation for continued growth

High profile changes to the company’s sales structure are afoot at Character Options, as the toy firm positions itself for further market growth with a double promotion and a new hire. Both Richard Dinham and Anthony Thorpe have been promoted to the roles of senior national account managers in recognition …

Read More »

Pokémon takes over Harrods toy floor with 25th anniversary pop-up

The Pokémon Company International is taking over Harrods’ toy floor for a month-long activity built to celebrate the brand’s 25th anniversary this year. From July 27th, Pokémon fans will find themselves immersed in a distinctive branded area in the iconic London department store, featuring digital screens and displays themed with …

Read More »

Character Options unveils ‘one of most exciting launches of summer’ with Glo-Up Girls

Character Options is preparing for ‘one of its most exciting launches of the summer’ with the release of Glo-Up Girls this August, a range that will be supported with a live-action YouTube series, a ‘first-of-its-kind’ social media content house, and official influencer partnerships. Inspired by the current #GlowUp trend – …

Read More »