ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Company claims early signs suggest the new range will be a hit in the UK.
Read More »Character Group reverses first half loss
Board expects full year results to be in line with market view; group seeing solid growth from international sales.
Read More »Character Options to launch The Zelfs at Hamleys this weekend
Coincides with a month of Zelf-related activity in independent stores featuring competitions, sampling and photo opportunities
Read More »Character Options outlines marketing campaign for Lite Brix launch
Four months of activity planned across TV, online, print and social media
Read More »Toy firms celebrating Licensing Awards nominations
Tomy, Flair, HTI, Vivid and Character Options among those nominated.
Read More »Character Options plans Teksta ‘live tour’ event at Hamleys
Robotic puppy to make four-day appearance at flagship Regent Street store.
Read More »Character Options kicks off Sports Stars youth football sponsorship blitz
Firm looking for youth teams to sponsor with new kits for 2013/2014 season.
Read More »Signature Publishing to launch one-off Girls Love Zelfs title
Arrival will coincide with the launch of the toy line from Character Options.
Read More »Mum’s Choice Awards winners revealed
Trunki scores victories in both Boys and Girls categories whilst Flair triumphs in Gadget and Creative sections
Read More »Character reforecasts ChillFactor sales, now expects to sell around 750,000
Live demonstrations of the Squeeze Cup Slushy Maker met with 'positive response'.
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