ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Robotic puppy to make four-day appearance at flagship Regent Street store.
Read More »Character Options kicks off Sports Stars youth football sponsorship blitz
Firm looking for youth teams to sponsor with new kits for 2013/2014 season.
Read More »Signature Publishing to launch one-off Girls Love Zelfs title
Arrival will coincide with the launch of the toy line from Character Options.
Read More »Mum’s Choice Awards winners revealed
Trunki scores victories in both Boys and Girls categories whilst Flair triumphs in Gadget and Creative sections
Read More »Character reforecasts ChillFactor sales, now expects to sell around 750,000
Live demonstrations of the Squeeze Cup Slushy Maker met with 'positive response'.
Read More »Character Options launches quest for Britain’s funniest dog
Multi-media campaign will reach 3.1 million children coinciding with launch of The Ugglys.
Read More »New Adventure Time toys hit UK shelves in July
Character Options will distribute collectable figures, role-play items and plush toys.
Read More »Character expects half a million sales for ChillFactor
Company reports great response from product which went on sale last week.
Read More »Character to distribute Plants vs Zombies toys in UK
Plush and plastic products based on hit app game due.
Read More »Character Options takes a bold leap with new-look Teksta
1990's robotic pup to make comeback in the UK in July; major marketing planned including space stunt.
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