ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
New 'face morphing' microsite commissioned as part of push.
Read More »Character Options launches hunt for ultra rare new Zelf
Snowphie can be tracked down via a new golden CD campaign.
Read More »Character extends master toy deal for Peppa Pig
The toy firm will refresh the core range and drive new themes for the brand, such as the new Holiday theme.
Read More »Character Options’ Ugglys teams with Gnasher to find Britain’s Funniest Dogs
Kids can to enter their dogs into one of three categories: All Dressed Up and Nowhere to Go, Smile for the Camera and Damned Uggly.
Read More »Character Options welcomes new senior national accounts manager
Gary Wilmot has joined the team with considerable industry experience.
Read More »Character Options unveils first Little Live Pets TV advert
Little Live Pets Birds TVCs go live this weekend across multiple channels.
Read More »Frank Martin steps down as BTHA chair
MV Sports' Phil Ratcliffe becomes new chairman of the council.
Read More »Loom band craze sweeps retail
New products on the way from Character Options and Grossmans as 'Year of the Loom' continues.
Read More »TOYMASTER 2014: Character Options to debut Ben and Holly’s Little Kingdom range
Firm claims to boast 'a bag full of show deals that are not to be missed'.
Read More »Character Group sees pre-tax profit of £3.09m
The company is celebrating this year’s results and is ‘comfortable that forecasted sales are currently on track for the calendar year as a whole.’
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