Tag Archives: character options

New licensees join Hey Duggee licensing programme

BBC Studios has signed new licensing agreements for multiple BAFTA and Emmy Award-winning preschool animation Hey Duggee, covering the UK and EMEA.  Golden Bear has been named as master arts and crafts partner for Hey Duggee, adding to its involvement in the hit brand as master toy partner. This year, …

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Character Group’s turnover up by 22% according to half-year results

The Character Group has published its results for the half-year ending 28 February 2022. The success of its current portfolio of products has resulted in a very strong first-half performance for the business. Turnover for the period increased by 22 per cent to £90.9m, with an underlying profit before tax …

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TOYMASTER: Character Options’ offerings set to make a splash at May show

With a wide range of brands across all toy sectors, retailers at this year’s Toymaster show won’t want to miss the hot properties in Character Options’ portfolio.  An exciting new offering comes in the form of Giga Bots – intergalactic defenders who fought against the evil Blaze to prevent the …

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Things heat up for Character Options’ ChillFactor

Following the acquisition of the ChillFactor brand last year, Character Options’ marketing plan has started and is set to take the brand to a whole new level. The all-new ChillFactor Neon Slushy Maker has launched, with awareness being driven through multiple platforms. The new ChillFactor brand website, www.thechillfactor.com, is live …

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Greg Rutherford leaps into action for Character Options campaign

Character Options’ campaign to Stay Active this summer has taken a hop, skip and jump into the celebrity stakes with the signing of Olympic Gold Medallist Greg Rutherford MBE to lead the messaging alongside influencers as each of the products in the Stay Active collection gets unboxed at home and …

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Character Options details new range of Yu-Gi-Oh! figures

Character Options has shared details of the latest range of products to join its portfolio. With collectables from the cult manga, anime series and trading card game, Yu-Gi-Oh! will launch in summer 2022 with a raft of marketing to support the brand. Now in its 25th anniversary year of the …

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Eolo Toys to expand Jiggly Pets lineup

Having sold over 2 million items globally, Eolo Toys’ Jiggly Pets have enjoyed huge success since the brand’s inception in 2020. The range is now set to expand further during the second half of 2022, with new family members joining top-selling TanTan the Orangutan, Koala, Elephant, and other lovable Jiggly …

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Eolo Toys introduces Glowies plush

Eolo Toys is continuing its mission to expand into new categories with the launch of Glowies, glow-in-the-dark firefly plush designed to soothe young children to sleep. Glowies play lullabies and relaxing sounds, which can be set to a timer, and feature a night light to give toddlers an added sense …

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BBC Studios signs MV Sports and Character Options for new Bluey lines

BBC Studios has signed new UK licensing deals with MV Sports and Character Options for Bluey wheeled toys and arts and crafts products, as the brand is named the UK’s number one new toy property for 2021 by NPD. MV Sports will also be adding to its existing line of Hey Duggee products. Mandy …

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Character Options adds new properties to its Eco Plush collection

Character Options’ 100 per cent recyclable range of licensed plush is the next sustainable chapter for its eco-conscious product offering. Following the successful launch of Peppa Pig Eco Plush in 2021, Character Options showcased the extended range at London Toy Fair 2022, including super-soft eight-inch characters from the worlds of …

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