Tag Archives: character options

Character Options announces senior staff promotions

Character Options Ltd has announced the promotions of Jon Elliott and Mark Hunt.  Jon has been promoted to R&D Commercial Director. Jon will work alongside Al Dewar, Creative Director, and Gary Parker, Senior R&D Manager, in the firm’s successful in-house development team. Mark has been promoted to Marketing Director, reporting …

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Character Options’ Character Kidz Big Weekend hailed ‘biggest and best to date’

Character Options has hailed its virtual kids’ influencer event, Character Kidz Big Weekend its biggest and best to date, having witnessed the three day virtual event ‘create a huge buzz’ across YouTube, TikTok, and Instagram earlier this month. Junior content creators across the social media stratosphere reviewed some of the …

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Character Options sets stage for Character Kidz Big Weekend social media festival

A total of 65 Kidfluencer channels and their families are making their preparations for this year’s three day Character Kidz event, the annual exclusive influencer event hosted by the UK toy firm, Character Options. Now in its third year, the Character Kidz Big Weekend promises a three day festival of …

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Character Options bolsters sales division in preparation for continued growth

High profile changes to the company’s sales structure are afoot at Character Options, as the toy firm positions itself for further market growth with a double promotion and a new hire. Both Richard Dinham and Anthony Thorpe have been promoted to the roles of senior national account managers in recognition …

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Pokémon takes over Harrods toy floor with 25th anniversary pop-up

The Pokémon Company International is taking over Harrods’ toy floor for a month-long activity built to celebrate the brand’s 25th anniversary this year. From July 27th, Pokémon fans will find themselves immersed in a distinctive branded area in the iconic London department store, featuring digital screens and displays themed with …

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Character Options unveils ‘one of most exciting launches of summer’ with Glo-Up Girls

Character Options is preparing for ‘one of its most exciting launches of the summer’ with the release of Glo-Up Girls this August, a range that will be supported with a live-action YouTube series, a ‘first-of-its-kind’ social media content house, and official influencer partnerships. Inspired by the current #GlowUp trend – …

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Character Options launches new Little Live Pets lines with ‘most ambitious marketing plans for the brand to date’

Character Options is supporting its new AW21 collection of Little Live Pets launches with its ‘most ambitious marketing campaign for the brand to date,’ spanning TV, YouTube, and an ‘always-on’ digital strategy from July until Christmas, as well as celebrity product placement on social media platforms. Last year, the range …

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Character Group reports “very strong first half year performance” as turnover grows 44 per cent

The Character Group has reported a “very strong performance” for the half-year ending February, 28 2021 with a turnover increase of 44 per cent to £74.5 million, and underlying pre-tax profit of £6.1m. The toy firm has attributed the successful first half year trading to the strength of its portfolio …

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Industry stalwart Dave Howard set to retire after 34 years with the UK toy trade

Industry stalwart, Dave Howard, the current sales director for TOMY and Drumond Park Games, is set to retire on April 30th this year, following 34 years of service in the UK toy industry. Starting his toy career at Hasbro, Howard was with the company for 12 years before joining Character …

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Character Options named master toy partner for Moonbug Entertainment’s Morphle

Character Options has been named the EMEA and Australian master toy partner for the popular children’s series Morphle in the latest advance for Moonbug Entertainment’s growing licensing plans. The deal was brokered by The Point. 1888 and will see Character Options produce a range of Morphle branded play-sets, plush, vehicles, …

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