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Character Options celebrates its Character Kids Big Weekend success

Character Options is still counting the views gained across multiple social platforms following the Character Kidz Big Weekend event which was held July 24th to 26th. According to the firm, the three-day virtual extravaganza has been labelled a success by all that took part. The nation’s Kidfluencers came together and …

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Character Options merges fashion dolls and cosmetics with Shimmer N Sparkle InstaGlam

Character Options is readying for one of its major launches of the season with the arrival of the InstaGlam girls, a range of stylish make-up compacts wrapped up in their own collectable doll. The range has been established under the Shimmer N Sparkle fashion brand and witnesses the meeting of …

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Character Options to host virtual summer festival Character Kidz Big Weekend

Character Options is hosting a virtual summer festival event of stories, videos, and TikTok coverage from some of the biggest influencer channels of the time with its three-day Character Kidz Big Weekend. A revised edition of last year’s successful London event, the three day festival will take place online and …

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Character Options to launch Ravel Tales to the UK following the brand’s successful US debut

Character Options is preparing to launch the new girls’ property Ravel Tales to the UK, following a highly successful debut for the plush pets brand in the US this May. Ravel Tails aims to combine collectability with creativity by encouraging kids to unravel their own plush pets, each hiding in …

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Toy Fair 2020: Hidden Side, Geomag, and Heroes of Goo Jit Zu secure Editor’s Choice Awards

LEGO’s Hidden Side Haunted Fairground has been crowned the overall winner of the Editor’s Choice Awards at Toy Fair 2020, with the Geomag Green Range– 100 per cent Recycled Plastic placed in second position. Character Options’ Heroes of Goo Jit Zu Marvel Super Heroes has secured third position in the …

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Toy Fair 2020: Toy Fair’s Hero Toys 2020 winners have been revealed

Character Options, LEGO, and Spin Master have been named among this year’s Toy Fair’s Hero Toys for 2020, revealed by the British Toy and Hobby Association at this year’s London show. The Toy Fair’s Hero Toys list consists of 25 products launched at Toy Fair – running from January 21st …

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Moose Toys introduces new Little Live branding as it readies new swathe of launches

This summer will see Moose Toys not only launch four new toy ranges as part of its Little Live brand in the shape of Cozy Dozys, Rainglow Vet Unicorn, OMG Pets, and Wraptiles, but it will look to deliver them under a refreshed and uniform new brand identity for the …

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Character Options takes its brands to UK’s YouTubers with Character Kidz launch

Character Options is taking its brands directly to the UK’s wealth of up and coming YouTubers with the launch of its first Character Kidz Show, an event delivering a carnival of filming opportunities for those plugged in to the social media space. Character Kidz will take place in central London …

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Character Group remains optimistic for 2019 trading as revenues grow to near £60m

The Character Group has seen operating profits for the past six months grow £1 million to £5.9 million, while revenues approach £60 million. The Oldham-based firm said it has delivered a strong first half performance with directors ‘optimistic about progress the business will make over this calendar year.’ The revenue …

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Character Options’ Philip Richardson to retire after 31 years of service

After 31 years representing Character Options to retailers in the Republic of Ireland and Northern Ireland, Philip Richardson has announced his intention to retire from the role at the end of August this year. Speaking on behalf of the company, and also on a more personal level, Joe Kissane, managing director, Character …

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