ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Cartamundi’s award-winning Shuffle Junior Into the Wild range is supporting internationally renowned animal conservation charity The Aspinall Foundation. The board and card games producer has been donating 7.5% from all sales into retail from its Into the Wild collection to the charity since 1 October 2021. Donations generated from the range – …
Read More »Cartamundi seals WH Smith Travel deal for iconic Bicycle playing cards
The Bicycle brand of playing cards is now available in WHSmith Travel stores, highlighting the brand’s rapid expansion in the UK and putting the brand firmly on track to become the number-one playing card in the UK as well as the USA. Bicycle playing cards are the most widely used …
Read More »Cartamundi lands John Lewis partnership for Shuffle Junior new range, Into the Wild
Cartamundi’s popular Shuffle Junior portfolio is expanding, with the launch of a new range of games under the Into the Wild banner, each designed to aid cognitive, fine motor, and recognition development in youngsters. The new range spans five different games that are each aimed at helping kids develop their …
Read More »Cartamundi builds Global R&D Center to ‘centralise vision’ for product innovation
Cartamundi, a leader in the manufacture of games and playing cards, is building a new Global R&D Center in Turnhout to work closely with Cartamundi’s R&D departments around the world. The new center, the firm states, will be ‘crucial for Cartamundi’s strength and digital transformation,’ and will act as the …
Read More »Cartamundi appoints Ann Viaene as its first global Chief Marketing Officer
Cartamundi has appointed its first global Chief Marketing Officer in the form of Kraft Foods’ former director of chocolate brands in Benelux, Ann Viaene. The move has been made as Cartamundi continues to grow its global position as a leader in playing cards, card games, and children’s games. Viaene made …
Read More »Cartamundi on track for global growth with United States Playing Card Company acquisition
Cartamundi is getting in on the New Year’s acquisition action, having detailed the completion of its incorporation of The United States Playing Card Company. The latest move from the Belgian playing card and game specialist is in line with its ongoing strategy to strengthen its role as a key player …
Read More »Cartamundi turns to Import Services in search for “pre-Brexit edge”
The playing card and board game manufacturer, Cartamundi, has tapped up Import Services as its retail logistics partner for the UK and Ireland, while looking for a “pre-Brexit edge.” With historic Belgian roots, Cartamundi is particularly well known for producing playing cards and household brand games, with products manufactured at …
Read More »Cartamundi to launch The Gruffalo games compendium in UK inventor talent first
Magic Light Pictures has turned to the expertise of the UK’s toy and game design community for the development and launch of a new compendium of family and children’s games based on the now iconic Gruffalo IP. Produced under license by Magic Light Pictures and put into production by Cartamundi, …
Read More »Cartamundi to grow international footprint with United States Playing Card Co acquisition
Cartamundi, the Belgian toy and playing cards specialist, it to purchase The United States Playing Card Company from its parent company Newell Brands, in a bid to build out its international portfolio. USPC is an acclaimed playing cards manufacturer across the US and Spain. This acquisition will now allow Cartamundi …
Read More »Cartamundi names Stefaan Merckx as new CEO
“I am excited at the prospect of joining a talented team that has displayed the capacity to innovate and grow with customers,” said Merckx.
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