Tag Archives: Cars

Automotive brand Peugeot has sights on toy market through licensing partnerships

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

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Tonies welcomes Cars and The Little Mermaid to its character and stories portfolio

The innovative new kids audio system, Tonies has added two new Disney characters to its range, welcoming Cars and The Little Mermaid to its collection of licensed characters and stories. The two new figures, Ariel from The Little Mermaid and Lightning McQueen from Cars, will be available to purchase on …

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