The arts and craft sector specialist, Canal Toys is kicking off Q4 with a major new sponsorship campaign with the Disney Channel. Under the partnership, Canal Toys will be promoting three of its best-selling brands: So Slime DIY Slimelicious, So Bomb DIY and So Magic DIY. Planned by Generation Media, …
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Canal Toys launched in the UK in 2018 and is currently building on the “phenomenal success” it has seen with key lines.
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Canal Toys and Zimpli Kids have reassured retail partners of the safety of their own slime brands as Which? reveals staggering findings from product testing.
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Anthony Grimaud, CEO, has described early reaction to the range as “phenomenal,” with orders being made since February this year.
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Bringing with him over 20 years’ experience in the toy industry, Grimaud boasts a background that has seen him work with Tiger Electronics, Hasbro, Spin Master and most recently as global VP at HTI.
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This is the next stage of investment for Canal Toys, supporting their retail partners to raise awareness and increase demand for this new range.
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The collection of DIY kits enable children to create and customise their own Light Up Glitter Glow Jars as well as get their hands on a selection of collectable characters.
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Among the popular Canal Toys portfolio is So Slime DIY, Only 4 Girls and Power Dough, with new brands planned for a 2018 launch.
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