ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
In an interview with ToyNews, the ex-Mattel man and now head of the video game studio’s recently formed CP division, has praised the industry’s recognition of fan engagement in video gaming franchises that ‘reaches new levels.’
Read More »Activision Blizzard confirms Overwatch LEGO and Hasbro master toy line
The studio is rounding out its hit franchises Overwatch and call of Duty with extensive consumer products plans.
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