ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The European toy company, Toi-Toys ha agreed to cease all trade on its Water Bombs product in 48 countries around the globe, including the USA and member states of the EU, following the conclusion of a dispute between its operations and the global toymaker, Zuru. The litigation between Zuru and …
Read More »Zuru’s global marketing director Renee Lee: “We are investing more in the UK market and globally than ever before”
While the lockdown forced the temporary closure of toy shops the world over, it was far from being a quiet time for an industry that, boosted by families spending more time together and in need of home entertainment, and a spell of freakishly good weather here in the UK, found …
Read More »Zuru highlights commitment to outdoor toys sector with Bunch O Balloons refresh
The award-winning toy manufacturer, Zuru, has underlined its commitment to the outdoor market this year, via a brand refresh for its popular Bunch O Balloons range. A successful global brand that has been awarded Top Outdoor Selling Toy for the last four years, Zuru has rejuvenated its Bunch-O-Balloons brand for …
Read More »Zuru embarks on sustainability mission with TerraCycle partnership
Zuru has become the latest toy manufacturer to face the topic of sustainability head on, securing an alliance with TerraCycle to introduce a new recycling programme for its Bunch O Balloons product line. The new partnership will encourage consumers to think green and recycle all of their used balloon plastics …
Read More »Zuru celebrates ‘huge month of trading’ posting 77 per cent increase
The result has seen Zuru reach the number six manufacturer, behind only Mattel, Hasbro, LEGO, Spin Master and MGA.
Read More »Zuru confirms EU patent for Bunch O Balloons will be ready for summer
And it arrives just as the firm launches Mr Summer, a new mascot for Bunch O Balloons who personifies everything to do with summer.
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