Tag Archives: Bumblebee

The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …

The deal includes both linear and digital distribution to bring the show - already a hit on Cartoon Network in the US - to the rest of the world.

Hasbro sued DC and Warner Bros. last year, arguing that consumers might confuse the doll with its own Bumblebee, the popular Autobot and protagonist in Hasbro’s first Transformers spin-off movie later this year.