Tag Archives: brands

Talking Tom & Friends lands new 3D CGI series Talking Tom Heroes: Suddenly Super

Things are hotting up for the award-winning family entertainment brand, Talking Tom & Friends thanks to a slew of new licensing deals across the US and a brand new 3D CGI animated series for global distribution. Denoting a step up in its plans for global expansion, the popular Talking Tom …

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The Insights Family launches IP performance comparison tool the IP Index

The Insights Family has lifted the lid on its latest tool development with the launch of a new platform that allows brands, partners, and retailers to compare the performance of their IP with thousands of others, across various types of media. Called the IP Index, the tool has been launched …

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Opinion | Value Added Tact: The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …

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Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …

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Generation Media | Brands, Place, Trace: Vaccinate against bad planning and focus on innovation

At this point in the pandemic it comes as a relative certainty that aspects of life as we knew it pre-2020 simply won’t be the same again. For the media space, this couldn’t be more true, as the coronavirus has simply sped up the processes that were happening long before …

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Creative agency Summer Day Media teams with Toyologist Peter Jenkinson for toy industry venture

The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry. Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the …

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TikTok makes major move into ecommerce with Shopify partnership

The social media giant, TikTok is making its biggest push into e-commerce to date thanks to a new partnership with Shopify that will allow its retailers to begin advertising and selling goods through the platform. Shopify, which already provides the e-commerce platform for over 800,000 brands, will allow its merchants …

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