Tag Archives: brand licensing europe

Brand Licensing Europe and Licensing International debut Brand Licensing Retailers’ Academy

The all-new Brand Licensing Retailers’ Academy is a series of six masterclasses specifically designed for experienced retailer professionals.  The year-round programme, developed by licensing industry experts Brand Licensing Europe and Licensing International, will feature leading licensing executives sharing their expertise, including how licensing drives enhanced customer engagement, key consumer insights behind licensed product …

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Brand Licensing Europe opens applications for its Retail Mentoring Programme

Retailers are being invited to apply for a delegate place on Brand Licensing Europe’s popular Retail Mentoring Programme (RMP). Applications are open now until Friday 22 April 2022. The free-to-attend, CPD-accredited course is delivered through a series of seminars, workshops and 1-2-1 consultancy sessions between May and September 2022. It …

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B&LIS & SiLC unite to create two-day licensing conference in June

Two leading European licensing conferences are uniting this summer with the aim of providing business leaders and decision makers with action-oriented, thought-provoking content on the future of the licensing industry and create a critical moment in the diary to enable knowledge sharing and networking. Brand & Licensing Innovation Summit Europe …

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Countdown to Brand Licensing Europe: 21 things to look out for at the 21st event

To mark 21 years of the event, Brand Licensing Europe has released a list of 21 things to see, do and enjoy at this year’s show. BLE 2021 runs from 17-19 November at ExCeL London. Attendees can register now for a free ticket from www.brandlicensing.eu and start requesting meetings and planning …

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BLE EXCLUSIVE: Sine Klitgaard Møller on the LEGO Group’s sustainability initiatives

The LEGO Group is participating in the BLE Sustainability Activation in partnership with Products of Change at Brand Licensing Europe 2021. The event runs in person from 17-19 November with follow-up online content launching 22 November and online networking taking place 30 November – 1 December. Registration is free at …

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Interview with Anna Knight, BLE Event Director: “There’s loads of new stuff this year!”

Hi Anna, thanks for giving up your time in the run-up to the show. We’re guessing everyone is delighted to be able to meet in person again. Is there a real sense of excitement? A hundred per cent. Me and the whole BLE team can’t wait to get to ExCeL and …

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Moose Toys fast-tracks licensing and entertainment programmes for global sales phenom Magic Mixies

Moose Toys’ interactive Magic Mixies Magic Cauldron has eclipsed its previous smash-hit Shopkins to become the highest-grossing SKU per week in Moose Toys’ history. The demand for the product has prompted the company to accelerate a global consumer products licensing programme with top agents in key territories, as well as a …

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Brand Licensing Europe partners with ExpressTest by CignPost to facilitate testing needs for international attendees

Brand Licensing Europe has partnered with ExpressTest by CignPost to facilitate all testing requirements for international attendees. Anyone needing to take a day two test to enter England will be able to purchase a ‘click and collect’ testing kit to be picked up at ExCeL. The tests can be self-administered …

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Team GB to present Day 1 keynote at Brand Licensing Europe

Fresh from securing 63 medals at Tokyo 2020 this summer, Team GB will present the opening day keynote at Brand Licensing Europe in November when British Olympic gold medallists Tom Daley and Charlotte Worthington will talk about their journeys to the 2020 Summer Olympics. BLE – the meeting place for …

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ViacomCBS Consumer Products to share Diversity & Inclusion insights plus new toy research during BLE Day 2 keynote

ViacomCBS will share insights from its corporate Diversity & Inclusion efforts with a specific focus on its recently conducted toy research study during Brand Licensing Europe’s second day keynote. Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products will lead the keynote and review the impact on culture, community and …

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