ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
STEM toy specialist Brainstorm is working towards a net-zero target for the end of 2022. Retailers will have already seen a move into plastic-free packaging at the recent Toy Fair and the company is committed to improving sustainability and recyclability across all products. New packaging will incorporate a Recycle or …
Read More »Brainstorm eyes growth of StikBot spin-off range Klikbot as multi-category range hits the right notes
Brainstorm is putting its Easter eggs in the Klikbot basket, with expectations for the continued growth of the popular StikBot spin-off range thanks to this season’s launch of Klikbot Kreatures and Klikbot Zanimation Studio. The latest extensions to the brand arrive as Brainstorm’s popular StikBot line continues to be a …
Read More »New products, new logo, and a new collectable Klikbot make up Brainstorm’s 25th anniversary offering
New children’s microscopes, glow-in-the-dark dinosaur skeletons, a new logo and of course, Klikbot, a new collectable action figure, is part of the raft of new releases to come from Brainstorm Ltd as the firm celebrates its 25th anniversary this year. The educational toy developer is marking the milestone throughout the …
Read More »Brainstorm champions STEM toys in UK-wide Twitter party
Brainstorm Toys stormed Twitter last Friday when it achieved over 7 million timeline deliveries in an hour-long Twitter Party targeted at a wealth of parenting bloggers. Running with the theme of STEM toys, the social media activity focused on the many and varied educational products within the Brainstorm product portfolio, …
Read More »Brainstorm partners with Aardman for Shaun the Sheep and Wallace & Gromit lines
The science and learning toy specialist, Brainstorm, is readying to launch a pair of very special, licensed Torch & Projectors for the autumn/winter season this year, thanks to an exclusive partnership with Aardman Animation. The British animation studio’s iconic Shaun the Sheep will be projected onto bedroom walls up and …
Read More »Brainstorm sees huge demand for new StikBot range, Mega Dinos
A new, larger version of StikBot, the Mega Dinos range comes in three dinosaur breeds as well as the impulse line StikBot Dino Eggs, a pocket money version of the toy that includes 24 different StikBot Dinos to collect.
Read More »