The research – released to mark World Book Day today – compiled the views of more than 20,000 UK-based four to 18 year olds and found that the numbers of children reading was actually up by three per cent on 2017.
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Marvel Super Hero Adventures will feature short episodes, toys and books designed for pre-school fans.
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The toy, book and gift supplier has opened a new facility on Edinburgh’s Albert Road to offer the business larger warehouse facilities.
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The toy firm is launching new plush toys and books for a variety of brands, including Little Golden Books, Paddington and more.
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‘DK is thrilled to partner with American Girl, whose dedication to bringing to life history and culture through play and learning so closely aligns with ours,’ says DK’s Simon Beecroft.
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