ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Rubies has secured an official partnership with the World Book Day charity and its annual event developed to change lives through a love of books and shared reading. The new collaboration is founded on Rubies’ own global experience of delivering best-in-class costumes and accessories as a trusted manufacturer of licensed …
Read More »World Book Day: The Entertainer launches the Big Book Rehoming campaign with The Salvation Army
The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …
Read More »Egmont launches petition to bring storytime into the national curriculum
Egmont has called for daily storytime to be made a statutory part of the school curriculum for key stages one and two, following a study that has revealed that children’s comprehension of reading suffers without it. The petition has been put forward by Munira Wilson, MP for Twickenham in an …
Read More »Beano partners with World Book Day to support its Share A Million Stories campaign
Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One. The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in …
Read More »Asmodee to build board game worlds into novels with new Aconyte Books arm
The global games publisher, Asmodee has created its own fiction imprint under the name Aconyte Books. The division will be publishing novels based on a number of the firm’s best selling game properties. As part of its mission, Aconyte will also be actively pursuing licenses for third-party tie-in fiction, with …
Read More »World Book Day: One third of under 18s never read, but numbers are still up, says new report from Kids Insight
The research – released to mark World Book Day today – compiled the views of more than 20,000 UK-based four to 18 year olds and found that the numbers of children reading was actually up by three per cent on 2017.
Read More »Marvel details pre-school programme with new toys and books
Marvel Super Hero Adventures will feature short episodes, toys and books designed for pre-school fans.
Read More »Sales success leads to new facility investment for Bookspeed
The toy, book and gift supplier has opened a new facility on Edinburgh’s Albert Road to offer the business larger warehouse facilities.
Read More »YOTTOY expands collection with new toys and books
The toy firm is launching new plush toys and books for a variety of brands, including Little Golden Books, Paddington and more.
Read More »American Girl teams with DK for non-fiction books
‘DK is thrilled to partner with American Girl, whose dedication to bringing to life history and culture through play and learning so closely aligns with ours,’ says DK’s Simon Beecroft.
Read More »