Tag Archives: Bluey

VTech announces new Bluey toys in latest expansion of preschool line

VTech has announced new products as part of its licensing partnership with BBC Studios for Bluey. VTech will expand its preschool offerings with a debut collection that will include Bluey’s Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches. The new Bluey products will be available at retail …

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BBC Studios secures partnership with Hasbro for co-branded Bluey products

BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh inspired by Ludo Studio’s Emmy Award-winning animated sensation Bluey, which airs on Disney Junior, Disney Channel and Disney+. The new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well …

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BBC Studios signs MV Sports and Character Options for new Bluey lines

BBC Studios has signed new UK licensing deals with MV Sports and Character Options for Bluey wheeled toys and arts and crafts products, as the brand is named the UK’s number one new toy property for 2021 by NPD. MV Sports will also be adding to its existing line of Hey Duggee products. Mandy …

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PlayMonster brings award-winning Bluey licence to new activities in 2022

PlayMonster has announced a strategic licensing agreement with BBC Studios that will see new merchandise based on Australia’s favourite Blue Heeler pup, Bluey, coming to stores in the U.S. Bluey has won the hearts of families around the world since it first launched in Australia in October 2018, and has …

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‘Bluey’ toys to launch in Italy and Greece following series’ debut on Rai Yoyo and ERT

Produced by Ludo Studio and co-commissioned by BBC Studios and ABC Children’s, the much-loved global-hit animation Bluey will make its free-to-air debut on 27 December in Italy on Rai Yoyo, the public broadcast service’s preschool channel. The series will also air on ERT in Greece. BBC Studios will also launch a new …

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Moose Toys expands its Bluey toy line to meet high demand from fans worldwide

Moose Toys is continuing to expand its Bluey toy line in order to meet the high demand for products and play-sets by parents and kids, reflective of the ‘cultural zeitgeist that the preschool series has captured’ the world over. Produced by the Emmy Award-winning Ludo Studio for the Australian Broadcasting …

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Moose Toys expands global presence with new distribution into Canada

The Australian toy firm, Moose Toys is expanding into the Canadian market with the launch of a hybrid direct distribution model for a strategic selection of new brands, including Akedo and Bluey. Commencing this autumn, the company will distribute these select brands directly to Canadian retail itself. At the same …

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VTech joins BBC Studios’ global licensing programme for Bluey with role play, e-books and more

BBC Studios has agreed a multi-territory licensing deal with VTech to produce electronic role play toys based on its multi-award winning children’s TV property, Bluey. Marking the latest expansion of the series’ global licensing programme, VTech’s initial Bluey range will feature popular characters from the series and lines include electronic books, role …

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Bluey races to the top of the ratings on CBeebies and iPlayer one month into UK free to air launch

Bluey has been named the top rating programme on CBeebies in April, the same month that the popular preschool series launched to its free to air home in the UK. The series also become the number one show in its time slot for 0 to six year old children, and …

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BBC Studios grows licensing and consumer products division with double hire

BBC Studios is expanding its consumer products division with the appointment of Louise Rigby and Gaby Dior as its new licensing managers, with a focus on expanding the programmes around Bluey, Hey Duggee, BBC Earth, and Doctor Who. The pair will report to BBC Studios’ licensing director merchandise, partnerships, and …

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