Tag Archives: Bluey

Moose Toys expands its Bluey toy line to meet high demand from fans worldwide

Moose Toys is continuing to expand its Bluey toy line in order to meet the high demand for products and play-sets by parents and kids, reflective of the ‘cultural zeitgeist that the preschool series has captured’ the world over. Produced by the Emmy Award-winning Ludo Studio for the Australian Broadcasting …

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Moose Toys expands global presence with new distribution into Canada

The Australian toy firm, Moose Toys is expanding into the Canadian market with the launch of a hybrid direct distribution model for a strategic selection of new brands, including Akedo and Bluey. Commencing this autumn, the company will distribute these select brands directly to Canadian retail itself. At the same …

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VTech joins BBC Studios’ global licensing programme for Bluey with role play, e-books and more

BBC Studios has agreed a multi-territory licensing deal with VTech to produce electronic role play toys based on its multi-award winning children’s TV property, Bluey. Marking the latest expansion of the series’ global licensing programme, VTech’s initial Bluey range will feature popular characters from the series and lines include electronic books, role …

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Bluey races to the top of the ratings on CBeebies and iPlayer one month into UK free to air launch

Bluey has been named the top rating programme on CBeebies in April, the same month that the popular preschool series launched to its free to air home in the UK. The series also become the number one show in its time slot for 0 to six year old children, and …

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BBC Studios grows licensing and consumer products division with double hire

BBC Studios is expanding its consumer products division with the appointment of Louise Rigby and Gaby Dior as its new licensing managers, with a focus on expanding the programmes around Bluey, Hey Duggee, BBC Earth, and Doctor Who. The pair will report to BBC Studios’ licensing director merchandise, partnerships, and …

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Smash hit kids’ series Bluey to land on CBeebies next month with UK toy ranges to follow

The Australian smash hit kids’ series, Bluey is landing on CBeebies next month. The channel will be the first free-to-air platform in the UK to broadcast the series which is backed by BBC Studios. Under the new deal, series one of the hit animated series will air on the channel …

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Moose Toys named Walmart’s Toy Supplier of the Year as it cites ‘strongest product line up to date’

Moose Toys has been named the Walmart Toy Supplier of the Year during the US retailer’s seventh annual Supplier Growth Form that was held virtually earlier this week. The event saw Walmart not only share the company’s upcoming strategic initiatives and areas of focus for future growth, but also celebrate …

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Moose Toys and LEGO sweep five award wins each at Australian Toy Association’s Digital Awards

It was a tussle of the titans at the Australian Toy Association’s first Digital Awards ceremony this week that saw Australia’s own Moose Toys tie even with global toymaker LEGO with a sweep of five category wins each. Unsurprisingly, the awards poured in for Moose Toys’ licensed collection of Bluey …

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BBC Studios names Andrew Carley director of global licensing to build Bluey momentum

BBC Studios has promoted licensing industry expert Andrew Carley to the newly created role of director of global licensing, as the firm looks to build on the momentum of the hit pre-school brand Bluey. In his new role, Carley will lead a five-year strategic growth plan for BBC Studios’ global …

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Moose Toys secures toy rights to Silvergate Media’s pre-school hit Octonauts

Moose Toys has partnered with Silvergate Media to launch a new Octonauts toy line developed to support the popular animated pre-school series and the upcoming release of its spin-off series, Octonauts: Above & Beyond. First launched to screens in 2010, Octonauts has a global broadcast platform spanning multiple territories and …

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